RunKeeper Rewards Users at the Finish Line

RunKeeper is a popular fitness app based out of Boston, MA. It enables users to track their daily workouts, while motivating them to live healthier, more active lives.

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Rue La La on Native Apps vs. Mobile Web

This is the third in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more.

Arash Hadipanah, Rue La La’s Senior Mobile Product Manager, sat down with Kiip to discuss the dynamics of native apps. His opinions might just surprise you.
rue la la

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Mobile App Trends: Quarterly Insight

To market apps effectively, developers need to stay up-to-date on mobile marketplace trends.

The latest stats can discern what countries show the most impressive growth in downloads and revenue, providing real-time insights for developers considering localization. For trusted data during the summer quarter, we headed to App Annie’s newly released Q3 analysis.

The main takeaway: It’s all about Google Play.

Android

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Threadflip Explains How to Excel at Mobile Commerce

This is the second in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more.

Anand Iyer, Threadflip’s CPO, sat down with Kiip to discuss mobile commerce.

threadflip2

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Improve In-Store Sales, With Mobile

There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers use their device while shopping inside a store.

increase in-store sales

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11 Spook-tacular Halloween Apps

Halloween season is upon us and things are getting a little spooky.

Some people look forward to fall because of cozy scarves and pumpkin spice lattes. Others because of horror movie marathons that last until dawn. No matter what your autumnal poison though, the spirit of Halloween is irresistible.

We’ve listed 11 apps that will make Halloween more fun for all ages, from interactive children’s books to gory, adults-only mobile games. Read below for the apps that will make your Halloween spook-tacular.

halloween primary

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