While consumers are spending more time shopping on mobile than ever before, its clear that acquisition and retention are a world apart. Installs are important for any app, but retailers need to focus on how many of those users convert into paying customers. Leanplum compiled a few of their key takeaways. Read on to find out what retail apps can do to turn users into repeat customers.

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In this month’s M.I.C. Drop, we observed trends that illustrate summer winding down and as we prepare for fall. We see a decrease Travel and Adventure Moments and School Moments as summer travel comes to an end, the back-to-school buzz settles and students ease into their school year routines. We also, not surprisingly saw an increase in Football Moments as football season gets started. We analyzed what time of day we see the most football moments and surveyed users about what they enjoy most about football season. To see the results, download this month’s M.I.C. Drop!

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We get it, monetization can be tricky for developers—balancing the need to make money and maintaining the integrity of your app and user experience. One of the toughest decisions in the process of monetizing your app is deciding which ad formats work best for your app. Luckily, we’re here to help. We’ll run down the the biggest factors to consider with the four most popular ad formats.

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With dozens of popular social media platforms, over two million apps available, and competitors racking up their ad spending — your mobile marketing strategies can get a bit blurry on how your brand could guarantee a high ROI. So, which direction should you take when it comes to engaging with your mobile consumers? The answer lies within every marketers’ ultimate gold mine — your consumers’ behavior.

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