How SDKs Affect App Ratings in the App Store

MixRank is a mobile intelligence company that monitors in-app technologies and advertising campaigns to identify industry trends.

Using MixRank, we examined data from over 242 million reviews across apps that have incorporated SDKs from Kiip and and 11 other monetization companies: SessionM, Tapjoy, Millennial Media, Admob, Chartboost, RevMob, MoPub, iAd, InMobi, JumpTap and MediaBrix. For perspective, the average app rating on MixRank is 3.72 stars. The 11 other monetization companies maintain app ratings between 3.4 – 4.05 stars.

app rating

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Mobile User Acquisition Explained (& How to Do It on a Budget)

User acquisition is a different ball game for big vs. small-time developers. But no matter what your company size – 10,000 or just one – you don’t want to break the bank acquiring new users on your mobile app.

You’ve already optimized your app for search in the App Store and Google Play. Here are a handful of tips from our experts on how to drive traffic to your app outside of searches, get downloads and convert installs to loyal users who spread the word about your app. All while on a budget.

user acquisition

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Get Higher Rankings with App Store Optimization (ASO)

This post will cover two topics: how to submit your app to the App Store and Google Play, and app store optimization (ASO) strategies. Feel free to scroll to the bottom if you’d like to skip the submission process and get straight to ASO best practices.

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Everything You Need to Know About Mobile App Analytics

After you’ve created your app, there are a slew of problems that could arise. Users may not understand navigation, they may be confused about functionalities or they may not even use the app the same way you do. In order to determine problems and solutions – and to ensure the success of your app – you must implement analytics.

analytics

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What Makes a Performance Campaign Successful – & How to Replicate It

Every performance campaign with Kiip has the chance to succeed. However, more goes into it than just registering. We analyzed the data from our top-performing campaigns – Lucktastic, Scribd, Publishers Clearing House, Quidsi, Julep, Hulu and Rogers – and discovered a few factors they had in common.

performance campaign

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Hothead Games Scores a Big Win in Monetization

The Case Study

Hothead Games is an independent mobile game developer and publisher based in Vancouver, BC, Canada.

Best known for its Big Win Sports series that includes professional league connections such as Big Win MLB and Big Win NHL, Hothead also produces the military-themed Rivals at War (RAW) series. Hothead Games titles have been downloaded 100 million times.

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