Kiip Expands Leadership Team

Kiip is excited to announce three strategic hires to take the company to the next level: Ali Merlino as Kiip’s new Senior Vice President of Revenue, Dilpreet Singh as Vice President of Engineering and Tiffany Yu as Head of Platform Development.

Ali, Dilpreet and Tiffany will play instrumental roles on Kiip’s management team to drive the next phase of growth and product innovation.

kiip office sunglasses

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10 Brilliant October Ads – Plus 1 You Have to See to Believe

It’s my favorite time again, when I get to round up the best viral ads of the month so you don’t have to. Here to showcase 11 brilliant brands are David Beckham, Rob Lowe, Sarah Silverman and more.

Mo'ne Davis Chevrolet

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Uber’s Lessons on Mobile App Optimization

This is the fourth in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more.

Mina Radhakrishnan, Uber’s Head of Product, sat down with Kiip to discuss the importance of analytics, optimizing the conversion funnel and where the future is taking us next. Check out her thoughts below.

uber
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Rewards vs. Points: Build Better Brand Relationships

When it comes to mobile advertising, success is about engagements, not impressions.

Engagements build stronger relationships between brands and consumers. They enable brands to create successful loyalty programs, developers to increase user retention and consumers to have better experiences.

However, the persona of mobile engagements is changing. Users don’t respond to tried and true techniques. Out with the old and in with the new – or in this case, out with points-based loyalty systems and in with made over brand relationships.

rewards vs points

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RunKeeper Rewards Users at the Finish Line

RunKeeper is a popular fitness app based out of Boston, MA. It enables users to track their daily workouts, while motivating them to live healthier, more active lives.

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Rue La La on Native Apps vs. Mobile Web

This is the third in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more.

Arash Hadipanah, Rue La La’s Senior Mobile Product Manager, sat down with Kiip to discuss the dynamics of native apps. His opinions might just surprise you.
rue la la

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Mobile App Trends: Quarterly Insight

To market apps effectively, developers need to stay up-to-date on mobile marketplace trends.

The latest stats can discern what countries show the most impressive growth in downloads and revenue, providing real-time insights for developers considering localization. For trusted data during the summer quarter, we headed to App Annie’s newly released Q3 analysis.

The main takeaway: It’s all about Google Play.

Android

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