In this special interview, Kabir Mathur, Head of Business Development at Kiip chats with Charles McKeever at Corona Labs to talk about how developers can take advantage of key moments in their game to deliver relevant, branded rewards to players. As Kabir points out, Kiip isn’t just for games. Productivity and niche apps can use Kiip as well. Kabir also shares two ways developers are creating a sense of urgency when presenting rewards.

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Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A we meet Bradley Duong, the co-founder of Zen Labs Fitness and the popular app C25K (Couch to 5k). Check out Bradley’s responses below about the lessons he’s learned while developing and monetizing his app.

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Kiip hosted their second Fast Company Innovation Fest session. Kiip’s CEO, Brian Wong, and CRO, Ali Rayfield, revealed 10 exclusive “cheat codes” within the adtech industry. Brands, developers, marketers, and entrepreneurs along different verticals popped in Kiip’s newly renovated NYC offices to join Ali and Brian’s session. Check out the snapshots!

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