It’s no secret that keeping a good customer takes a lot less money and time than attracting new customers. Wells Fargo Bank estimates that it costs them 10 times as much to acquire a new customer than it does to retain an existing one. That tenant is even more true in mobile marketing, where a dissatisfied customer can quickly and effortlessly text or post to social media about their bad experience.

That’s why it’s never been more important to make sure that your existing customers are loyal and satisfied. After all, a satisfied customer will do your marketing for you, sharing their positive experiences and recommending that their friends and family use your products and services.

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Our team is comprised of the best and brightest from every field but their dazzling personalities are what really makes Kiip the amazing company that it is. That’s why every month we like to profile a Kiiper so the world can know just how awesome our team is.

In this edition of Meet a Kiiper we chatted with Corrigan Neralich. Corrigan is one of our veteran Kiipers —King of NERF wars and Ad Operations Director. The only thing he loves more than Kiip is his creepy, hairless cat Mr. Hiss.

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So many companies are in competition these days that a business owner must be sure to make his or her brand name stand out in the crowd. You must take steps to make your brand stand front and center in consumers’ minds so that your brand will be the first brand that they go to when they need something crucial. The following are five tips that explain what you can do to make your brand name be dominant in the minds of the masses. You can try one method or a mixture of methods.

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If you’re like most of us, you have goals of getting in shape before summer arrives. We get it, it’s hard to stay active when you spend at least eight hours a day at work sitting behind a computer. Don’t worry, we have some tips to keep you moving towards your fitness goals and keep you moving…period, because if you haven’t heard, sitting is the new smoking—it will kill you. Seriously.

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