If you haven’t heard the news: we’re hiring!
We’re looking for passionate and talented people to join our San Francisco, Los Angeles and New York offices. We have great company perks, plus incredible opportunities to learn and grow.
Think you have what it takes to be part of the Kiip team? Visit kiip.me/careers to see open positions, and check out our SlideShare below.
First impressions are everything.
As you learned previously in the analytics chapter of the Developer Success Guide, mobile users focus on one activity at a time. As a developer, there are good and bad sides to this. On the plus side, mobile users may be more tolerant of long load times or technical issues in apps than on desktops. However, because of the limited screen real estate on smartphones and greater degree of immersion in mobile sessions, mobile users pay attention to all the little things. You won’t be able to conceal visual blemishes or technical issues on mobile apps. A recent study by Localytics, an app analytics tool, showed that 20% of apps are only used once – not a promising statistic. In markets as competitive as the App Store and Google Play, you want to make the best first impression you possibly can. And that starts with onboarding.
MixRank is a mobile intelligence company that monitors in-app technologies and advertising campaigns to identify industry trends.
Using MixRank, we examined data from over 242 million reviews across apps that have incorporated SDKs from Kiip and and 11 other monetization companies: SessionM, Tapjoy, Millennial Media, Admob, Chartboost, RevMob, MoPub, iAd, InMobi, JumpTap and MediaBrix. For perspective, the average app rating on MixRank is 3.72 stars. The 11 other monetization companies maintain app ratings between 3.4 – 4.05 stars.
User acquisition is a different ball game for big vs. small-time developers. But no matter what your company size – 10,000 or just one – you don’t want to break the bank acquiring new users on your mobile app.
You’ve already optimized your app for search in the App Store and Google Play. Here are a handful of tips from our experts on how to drive traffic to your app outside of searches, get downloads and convert installs to loyal users who spread the word about your app. All while on a budget.
This post will cover two topics: how to submit your app to the App Store and Google Play, and app store optimization (ASO) strategies. Feel free to scroll to the bottom if you’d like to skip the submission process and get straight to ASO best practices.
After you’ve created your app, there are a slew of problems that could arise. Users may not understand navigation, they may be confused about functionalities or they may not even use the app the same way you do. In order to determine problems and solutions – and to ensure the success of your app – you must implement analytics.
Every performance campaign with Kiip has the chance to succeed. However, more goes into it than just registering. We analyzed the data from our top-performing campaigns – Lucktastic, Scribd, Publishers Clearing House, Quidsi, Julep, Hulu and Rogers – and discovered a few factors they had in common.