Today at Cannes Lions, we released a study in partnership with IPG Media Lab that proves the effectiveness of mobile rewards over other ads.
After months spent analyzing user reactions, we learned when people are at their happiest and their inner thoughts about the state of mobile marketing. The results showed an overwhelming preference for moment-based rewards, and how these lead to increased user respect and excitement for brands. We’re not exactly surprised.
If you couldn’t make the event, check out our comprehensive SlideShare here.