Good news! Getting home from the party this summer just got easier. Kiip and Campari America have teamed up to promote responsible drinking and social safety through the popular ridesharing app Lyft.
How It Works
Using Kiip’s “Moments Targeting” technology, Campari America can engage consumers at the most relevant moment when it comes to drinking responsibly: before the ride back home. It’s part of the company’s ongoing Corporate Social Responsibility (CSR) campaign designed to encourage well-being and inspire positive decision-making after a night on the town.
Kiip leverages real-time location and timing data to determine when of-age mobile users are apt to drink. As a result, when someone is on a Kiip-enabled app during peak drinking hours – such as weekend nights, happy hours and holidays – and in an area with a high concentration of bars and restaurants, they could receive a reward from Campari America. These featured rewards spontaneously offer social drinkers Lyft credits, enabling users to order a ride home in just a few taps on their smartphones.
The Consumer Experience
Campari America is the first company to offer Lyft credits as a reward via Kiip’s mobile platform. This is also the company’s first multi-brand CSR initiative with rewards powered by SKYY® Vodka, Wild Turkey® Straight Kentucky Bourbon and American Honey®.
Check out how it looks:
Both brands are excited about the campaign and its impact on consumers.
“Consumers are engaging with Campari America’s brands with mobile technology in a more significant way than ever before, ” said Dave Karraker, Vice President, Engagement & Advocacy at Campari America. “We strive to meet consumers where they are and help them make smart decisions. This innovative partnership with Kiip and Lyft ensures we effectively promote responsible drinking by using the power of digital technology.”
Kiip CEO and Co-Founder Brian Wong agrees. “We’re thrilled to power such an impactful CSR campaign. By providing value to consumers at the moment it matters most, we go beyond simply telling our consumers to drink responsibly. We reward safety in a tangible way.”
The rewards appear in relevant apps which include Mixology, Mixologist and onthebar, as well as apps such as 365Scores. The program was created by m/SIX, a GroupM company.
84 percent of mobile users say they prefer rewards over ads. To learn more, visit kiip.me/brands.