Kiip Up #12 – Happy Holidays + Swarm + Spotlight

We’re back after a 2 week gap! And of course, Merry Christmas to those who celebrate, and happy holidays to all. We’re extremely grateful for your support this past year. 2011 was a blockbuster year for Kiip – along with launching our network to the world and experiencing phenomenal growth – we also had a chance to brighten everyone’s day with Kiip rewards from amazing brands. In many ways, there was a little bit of Christmas every day.

We’ve also been busy these past couple of weeks cooking up some holiday season magic. Yesterday, we launched Swarm, a new feature to help brands engage millions of people through massive flash competitions with big rewards – all within our existing network. You can view some of the coverage about the launch below, along with more details about the first Swarm ever with Walt Disney Studios, which is running from now until the 26th. We’ve been working hard perfecting Swarm. We can’t wait to tell many more of you about it and to have you run your first Swarms with us.

On top of all of that, we launched Kiip Spotlight, a gallery highlighting a sample of our network along with the brands participating. It’s definitely worth bookmarking too, as it will be updated constantly.

Forbes: Mobile Game Rewards Go Mass With Kiip’s Launch Of ‘Swarm’ Flash Tournaments
New York Times: Using Prizes to Reach Video Game Players on Their Phones
Adweek: Kiip Announces Swarm program, launches with Disney
Techcrunch: Kiip Swarm: Gamers Compete, Brands Sponsor Prizes, Developers Monetize

Without further ado, here are our favorite links from the past week:

  1. After only a year, Starbucks’ mobile payments app has already hosted 26 million transactons. That means users have reloaded their mobile Starbucks’ cards with more than $110 million in 2011!

  2. Starbucks is certainly enjoying a popular app, and many other companies want in on the action. But holiday apps can be risky. Check out these considerations so your seasonal app can be a success.

  3. If the seasonal thing isn’t for you, you could always hope for some celebrity antics. Thanks to Alec Baldwin — who recently refused to stop playing Words With Friends on an American Airlines flight — Zynga is enjoying some extra attention. Despite Baldwin getting kicked off his flight, Zynga maintains it’s “A. Baldwin 1, American Air 0.”

  4. Words with Friends may be one of Zynga’s most popular games, but what will the next big mobile game be? Best Buy and Hooked Media are teaming up to find the best Android mobile game developers. The winner also gets a sweet bonus – a $5,000 online ad package from VentureBeat.

  5. And speaking of mobile ads – Apple is once again reducing the required buy-in for brands seeking to advertise on their iAd platform. It started at $1 million, and this year it was $500,000. Now it’s down to $400,000!

  6. But despite all these mobile developments and successes, we’ve barely scratched the surface of mobile potential. Mobile may capture 10.1% of our attention, but it only captures .9% of ad spending. As one continues to grow, we think so will the other.

If we don’t see each other again before the new year, have a very Happy New Years.

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