After hundreds of thousands of players from around the world competed in five grueling competitions over the span of three months, the Kiip Mobile Gaming Championship has officially crowned the world’s best mobile gamer—16-year-old Aryana Garza from Brownsville, Texas.
Aryana beat out the other 17 finalists competing in the final round, recording the high score in a weekend tournament of Star Wars Pinball: Balance of the Force. To the victor goes the spoils, and she took home a PS4, Star Wars: The Complete Saga on Blu-ray, the Guinness World Records 2014 Edition Book, the coveted 1st place trophy and much more.
This has been an awesome experience that put mobile gaming on the map and gave it the worldwide competitive tournament it deserved. We couldn’t have done it without the support of Guinness World Records, Twitch, the developers who opened up their games to host the competitions and the hundreds of thousands of players that made this a fierce battle to the very end. Be on the lookout for our next tournament in the spring and kiip playing!
Kiip Press and Happenings
- I was honored to be featured on Forbes’ 30 Under 30 in marketing and advertising list again this year. (No comment on my outfit)
- As part of the 30 Under 30, I had the chance to sit down with Forbes Executive Editor Michael Noer and talk about how Kiip is redefining mobile advertising.
- We debuted a new product called Challenges—think of it as Swarms on steroids.
- Our Self-Serve program is proving to be a huge success for brands that sign up. BeachMint discussed how Kiip is helping its jewelry and apparel brands attract new customers.
- Our brand partner Mondelez International was honored as the 2013 Mobile Marketer of the Year. Very proud to have contributed to that with the work we did for Sour Patch Kids.
- Check out a video interview I did at CES, and my thoughts on the four things that brands learned from CES this year.
- I talked with Elite Daily about how working long hours is a small price to pay when you love what you do.
Latest Notable Partnerships
- We continue driving the retail redemption movement, this time with a Passbook/Toys “R” Us rewards campaign in Unblock Me.
- More work with Unblock Me: we’ve been helping HotelTonight drive more downloads of their app by inviting gamers to spoil themselves with a $25 credit.
- Our fitness channel continues to grow at a rapid rate. First there was Tony Gonzalez and FitStar, and now we’re powering fitness rewards in Dwayne Wade and Adrian Peterson’s Driven Fitness apps.
Upcoming Events to Catch Kiip
- SXSW is a little over a month away. Come join us at my SXSW talk: “Mobile Zen: The Data Behind Happiness”.
- If you’re in San Francisco, stop by the Terra Gallery on February 19th, where our BD Manager Ryan Lessard will be giving a lightning talk at Developerweek called “Art of the App Track”.
- I’ll be speaking at Tumblr’s headquarters on February 24th.
Without further ado, here are our favorite links from the past few weeks:
- Digiday exposed the shady practice of mobile app install ads, which automatically redirect users to the download page for an app, even though they haven’t even tapped on an ad. It’s the latest questionable move in “the bizarre world of online advertising”, and illustrates why measuring performance purely on installs is the wrong approach, as it encourages this type of abysmal advertising.
- This past Christmas, 29 percent of online sales came via mobile. That mobile accounted for nearly a third of all online sales in the most shopping-heavy period is very promising, and shows that mobile commerce is maturing fast and quickly coming into its own. We released an infographic showing the top mobile e-commerce brands (the #1 brand might surprise you).
- Mobile advertising’s own State of the Union showed the industry is strong and had a banner year in 2013. On LinkedIn, I discussed three digital marketing tips every brand should know for 2014.
- TechCrunch notes Facebook is officially a mobile ad firm now that over half of its ad revenue comes from its nearly one billion mobile users. How did they cross the halfway point? A combination of Facebook’s mobile app install ads and the introduction of new mobile app re-engagement ads. After all the troubles they’ve had with mobile monetization over the past few years, it’s exciting to see they’re on the right track.
- Mobile gaming could drive the entire video game industry to $100 billion in revenue by 2017, underscoring that any mobile advertising strategy that doesn’t include games is a shortsighted one. I discussed the future of game monetization in a LinkedIn post (hint: it doesn’t involve banner ads).
- Last but not least, Nintendo is expanding into mobile with smartphone apps following struggling Wii U sales. How does a Kiip reward for a 1-UP sound?
Thanks for reading!
Brian Wong, CEO