Kiip Up #38: Cannes Lions, MIT & More

Hello Kiipers!

Summer is nearly here and we have many things to share! Here’s what we’ve been up to lately.

Kiip Press & Happenings

Upcoming Events to Catch Kiip

  • Cannes Lions is fast approaching. IPG Media Lab Managing Partner Chad Stoller and I will be revealing a new IPG/Kiip study and talking the age of emotion in mobile on Monday, June 16 at 4:00pm. Looking forward to seeing everyone there!

Without further ado, here are our favorite links from the past few weeks: 

  1. Ad Age took a deep dive into why marketers can’t crack the code on mobile. The potential for this device — the most personal piece of technology we’ve ever owned — is massive, but demands a different approach than TV or other media. This is partially contributing to marketers’ difficulties.

  1. Attention developers: to monetize, Forbes suggests you using Android for ads and iOS for in-app purchases. Rewards work with both platforms :)

  1. The Wall Street Journal’s global head of ad sales discussed best practices for video ads. He notes that there is significantly more demand in the video space than there is inventory. We might have something up our sleeve on that front. Stay tuned.

Thanks for reading!
Brian Wong, CEO @brian_wong

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