Kiip Up #41: RunKeeper, Entrepreneur Mag Cover & More

Hello Kiipers!

Summer is just getting started here in San Francisco, and things are heating up at Kiip. Here’s what the company has been up to.

Kiip press & happenings

  • Did you catch me on Bloomberg TV? I gave my thoughts on Amazon’s $1 billion acquisition of Twitch. (Spoiler: I think it’s a smart buy.)

  • Our partnership with Mojio to bring moment-based rewards to the connected car continues to be popular in the press. The Vancouver Sun is the latest to write about it.

  • Kiip was selected to the OnMedia 100 list of emerging digital media, commerce and advertising companies. Huge congrats to the entire team!

Latest notable partnerships

  • Our fitness channel continues to attract awesome apps – the latest is RunKeeper. We provide fitness-focused rewards from our biggest brand partners to congratulate their 34 million users for their workouts. Read all about it in The Next WebAdExchangerEngadgetMobile Marketer and Marketing Week.

Upcoming events to catch Kiip

  • I’m excited to deliver keynotes at ad:tech Tokyo on September 17th and at IMPACT14 at CityCenter in Vegas on September 24th.

Without further ado, here are our favorite links from the past few weeks:

  1. Mobile is the fastest growth category in digital advertising, and new Q2 data shows Argentina, Indonesia and Canada made the biggest quarterly jumps in mobile advertising spend. It’s interesting and encouraging seeing both established and emerging markets increase their investments in mobile.

  1. ComScore recently reported that Americans now spend 52 percent of their digital time on mobile apps. We’ve officially crossed the halfway mark, and that means more moments for users to be delighted, developers to make money and brands to make meaningful connections.

  1. Finally, I did the #IceBucketChallenge in (drought-free) Whistler. Join me to #StrikeOutALS and donate here.

Thanks for reading!

Brian Wong, CEO


Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer mobile rewards over ads.

Hundreds of brands already use Kiip. To learn more, visit kiip.me/brands.

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