Kiip Debuts New Partnership at VB Mobile Summit

Brian Wong is headed to VentureBeat Mobile Summit this week to discuss mobile loyalty and the future of advertising on connected devices.

MC Hammer will join Brian on the main stage for their 3:45PM panel, moderated by John Koetsier. While many know Hammer for his music, he’s also an accomplished tech influencer, acting as an advisor and investor for several startups. Hammer has worked closely with Kiip in this capacity for four years.

Together, Brian and Hammer will discuss how brands can target moments in connected devices to engage users with advertising that’s – in VentureBeat’s words – cool. Brian will also touch on Kiip’s mobile loyalty product, Platform, and disclose the new, huge brand partner to recently sign on.

It’s a secret for now, but we’ll recap the best press around the announcement in our next Kiip Up – so kiip your eye out!

Kiip redefines how brands connect with consumers through moment-based rewards. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer rewards over ads.

Hundreds of brands already use Kiip. To learn more, visit

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