The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.
Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.