M.I.C. Drop: Nearly 8 in 10 Dads Prefer Experiences Over Physical Gifts

The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.danielle-macinnes-49772

Moms were the hot topic of last month’s M.I.C. Drop. This month, we’re spotlighting dads. As brands are planning for Father’s Day, we looked at users’ gift shopping plans, dads’ gift satisfaction and what dads might actually want for Father’s Day.

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