“There’s not a normal human who sees a banner ad on their phone and says, “YES!” Brian Wong, CEO at Kiip
It’s no secret that brands and developers should have revolutionized their ads years ago. Users have been blocking ads instinctively with their own eyeballs well before the rise of the ad blocking controversy. Kiip’s proven solution is to create moments of delight through rewards to prevent mobile users to feel the need to block ads. Mobile rewards seamlessly integrate into a user’s everyday lifestyle, serendipitously creating micro-moments that are non-disruptive.
The key is to offer users what they want without disrupting their mobile experience.