The M.I.C. Drop is your Moments Insights Connection featuring monthly mobile moment trends observed across the Kiip Network.
In this month’s M.I.C. Drop, we analyzed trends that indicate an increase in DIY moments as users begin to dive into their fall crafts and begin preparing for Halloween. We also surveyed our users on their Halloween spending plans and candy preferences. Our November forecast shows that consumers will start shopping earlier than you think this year. How early? Download the full report to find out!