I’m excited to share with you today that Kiip has raised an additional $12mm in capital as part of our Series C, lead by North Atlantic Capital. New investors include US Cellular and North Atlantic, and existing investors are Relay Ventures, HWVP, Verizon Ventures, and True Ventures. We’re thrilled to welcome our newest investors to the family and are excited about the continued confidence from our existing investors.
I often get asked “How exactly did you grow Kiip’s engagement rate by 230% within one year?” My response is one word. Moments.
In this post, I break down the three technologies I found at CES that will affect not only consumers, but marketers alike. It can be difficult to look behind the glitz and glam, especially at a fantastic trade show like CES, but let’s take a moment to look deeper into the innovation that was introduced to us and what this all can mean for the future.
Marketers have longed to understand audience reactions to ads. For decades, market research has been employed, plugging groups of people into various biometric devices to collect data. This process is typically expensive. After all, if you’re spending a few million dollars on a Super Bowl commercial, it can’t hurt to throw a few extra dollars in the bucket to learn how a test group will react to that ad. With the advent of popular wearables, however, these experiments will soon be replicable anytime, anywhere.
Hey Kiipers! Brian here. September’s been a great month – and Adweek in New York has kept us especially busy. Here’s a recap of everything that’s been going down at Kiip.
This week, there were three headlines in my inbox, from three different publications. All were about targeting millennials.
What’s up, Kiipers?! Brian here.
It’s been another awesome month in San Francisco and we’ve been busy in the press. Read all about it below.