So you’ve created the perfect app and now all that’s left to do is acquire users. App marketing can be confusing and sometimes difficult, we get it. That’s why we’ve rounded up a list of 5 marketing channels you can use to start boosting your user base.
Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.
According to a Forrester study, 63% of apps are discovered through app store searches. This makes app store searches the most used method for discovering and downloading new apps. That’s why as an app developer, the most critical part of your app marketing strategy and ultimately your app’s success is app store optimization (ASO). Don’t know where to start? We’ll cover the basics.
This Spring will usher in the inspiration to tidy up and a continuation of Awards Season. As top second screen events, Awards Shows offer brands the opportunity to become an extension of the experience by engaging viewers across trending mobile moments during and after the awards. Learn more about maximizing the second screen and making the most of the spring cleaning mindset in this month’s M.I.C. Drop!
According to a study from the Data and Marketing Association, nearly half of all marketers recognize that they are falling short when it comes to innovation and technology and close to 75% say that they plan to increase their marketing technology budget in 2017.
In 2016, moments evolved. In this special end-of-year edition of the M.I.C. Drop, we share 2016’s moment trends and a preview of 2017’s moments-based innovations for brands inspired by our 2017 predictions for the momentsphere. Download the report now!
Wish you could know more about your app users? Good app developers are always seeking more insights about their users in order to improve their app. What features do your users love? Why do users uninstall? What do they think about your advertising strategy? We surveyed over 50,000 app users across the Kiip network, with our new survey product, to get feedback on some of these important topics.