According to our friends at Chase, August is the best month to buy a car. In the Kiip audience, 1 in 3 drivers plan to purchase a car within the next year and nearly 30% of those drivers plan to make that purchase this summer!
In this months M.I.C. Drop, we looked into users tax return plans—everything from how much they expect back to how they plan to spend it. With the hottest summer television premieres just around the corner, we investigated our user’s insatiable appetite for video content.
Moms were the hot topic of last month’s M.I.C. Drop. This month, we’re spotlighting dads. As brands are planning for Father’s Day, we looked at users’ gift shopping plans, dads’ gift satisfaction and what dads might actually want for Father’s Day.
Advertisers tend to target women in very stereotypical ways. But women are diverse, multifaceted and have various and abundant interests. In honor of Women’s History month, we did a deep dive on the women in the Kiip network to uncover unique insights about the moments that actually make up their mobile interactions. During this search, we discovered 3 unique moments that you may not have thought to use to engage women.
So you’ve created the perfect app and now all that’s left to do is acquire users. App marketing can be confusing and sometimes difficult, we get it. That’s why we’ve rounded up a list of 5 marketing channels you can use to start boosting your user base.
Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.
According to a Forrester study, 63% of apps are discovered through app store searches. This makes app store searches the most used method for discovering and downloading new apps. That’s why as an app developer, the most critical part of your app marketing strategy and ultimately your app’s success is app store optimization (ASO). Don’t know where to start? We’ll cover the basics.