Looking to drive ad engagement and create dynamic brand experiences? Get creative with rich media! Studies show that rich media lifted engagement 7.44 times more than standard banners globally in 2016. By combining our signature moments targeting and user insights technology with new ad formats, Kiip has created rich media solutions that pack a unique punch. We transform ads into brand experiences that people not only pay attention to but also enjoy. Here are just some of Kiip’s new rich media formats you can use to connect with consumers on a whole new level.
Our team is comprised of the best and brightest from every field but their dazzling personalities are what really make Kiip the amazing company that it is. That’s why every month we like to profile a Kiiper so the world can know just how awesome our team is. In this edition of Meet a Kiiper we chatted with Reid Coggins. Reid is our Platform Product Lead who manages our engineering team and keeps the ship running. He’s super productive, insanely healthy, and brings people together to produce quality work at lighting speed. We’re excited for you to get to know him!
The end of the winter season means trading in hearty soups and hot drinks for fresh fruit and spring salads. Our cultural obsession with food has taken on a life of its own and “food moments” have now become prime opportunities for brands to engage with consumers. When someone uses an app to make their grocery list for the week, plan meals, or seek out new recipes, those are food moments that brands can leverage to foster deeper brand affinity. These moments are powerful because the user is attentive, engaged, and making purchasing decisions. For a brand, this is an opportunity to seamlessly step into a customer’s life and pursue long term loyalty.
Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A, we meet Alex Kozachenko, President of Apps-O-Rama and Hyperbeard Games, which we will be featuring in this Developer Spotlight. Check out Alex’s responses below and the lessons he’s learned while developing and monetizing apps.
Our team is comprised of the best and brightest from every field but their dazzling personalities are what really make Kiip the amazing company that it is. That’s why every month we like to profile a Kiiper so the world can know just how awesome our team is.
In this edition of Meet a Kiiper we chatted with Catherine Flint our rockstar Sales Director for US East and Central regions. When she’s not busy connecting with clients, Catherine can be found hitting the slopes and having a good laugh with friends.
People’s attention spans are decreasing and so is their trust in advertising. 96% of people believe that the advertising industry does not act with integrity. 69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. What can brands do to overcome this attention deficit and build customer trust?
Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.