Advertisers tend to target women in very stereotypical ways. But women are diverse, multifaceted and have various and abundant interests. In honor of Women’s History month, we did a deep dive on the women in the Kiip network to uncover unique insights about the moments that actually make up their mobile interactions. During this search, we discovered 3 unique moments that you may not have thought to use to engage women.

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Looking to drive ad engagement and create dynamic brand experiences? Get creative with rich media! Studies show that rich media lifted engagement 7.44 times more than standard banners globally in 2016. By combining our signature moments targeting and user insights technology with new ad formats, Kiip has created rich media solutions that pack a unique punch. We transform ads into brand experiences that people not only pay attention to but also enjoy. Here are just some of Kiip’s new rich media formats you can use to connect with consumers on a whole new level.

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Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.

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The end of the winter season means trading in hearty soups and hot drinks for fresh fruit and spring salads. Our cultural obsession with food has taken on a life of its own and “food moments” have now become prime opportunities for brands to engage with consumers. When someone uses an app to make their grocery list for the week, plan meals, or seek out new recipes, those are food moments that brands can leverage to foster deeper brand affinity. These moments are powerful because the user is attentive, engaged, and making purchasing decisions. For a brand, this is an opportunity to seamlessly step into a customer’s life and pursue long term loyalty.

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