Kiip hosted their second Fast Company Innovation Fest session. Kiip’s CEO, Brian Wong, and CRO, Ali Rayfield, revealed 10 exclusive “cheat codes” within the adtech industry. Brands, developers, marketers, and entrepreneurs along different verticals popped in Kiip’s newly renovated NYC offices to join Ali and Brian’s session. Check out the snapshots!

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Imagine you’re playing your favorite puzzle game. You know you’re close to completing the level, but right now…you’re stuck. You can get a hint for watching a 30 second sponsored video, do you take it? Yes.

Across the Kiip network, mobile users engage 2x more with rewards paired with video than rewards with static images. U.S. adults spend about 5.5 hours of their time per day viewing video. Time is money. So why aren’t we rewarding users for their time spent viewing video with something they value?

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Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the pain of the holidays and address these inconveniences, we have 5 partner rewards that allow brands be this season’s “Holiday Hero”.

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When it comes to Q4 marketing, it’s not all about retail brands, it’s also the biggest season for domestic travel and hospitality. Last year, AAA estimated that 98.6 million people journeyed 50 miles or more during the holiday season. So start packing your bags and preparing your marketing strategy, because many consumers are already making travel plans. We surveyed over 50,000 consumers to find out what those plans are, here are the insights you need to know!

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