Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that. But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

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Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A, we meet Alex Kozachenko, President of Apps-O-Rama and Hyperbeard Games, which we will be featuring in this Developer Spotlight. Check out Alex’s responses below and the lessons he’s learned while developing and monetizing apps.

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According to a Forrester study, 63% of apps are discovered through app store searches. This makes app store searches the most used method for discovering and downloading new apps. That’s why as an app developer, the most critical part of your app marketing strategy and ultimately your app’s success is app store optimization (ASO). Don’t know where to start? We’ll cover the basics.

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Testing back-ends is easy. You take your language of choice, pair it with your favorite framework, write some tests, and hit “run.” Your console says “Yay! It works!” Your continuous integration service runs your tests on every push, life is great. Sure, test-driven development (TDD) is weird at first, but a predictable environment, multiple test runners, test tooling baked into frameworks, and continuous integration support, make life easy. Five years ago I thought tests were the solution to every problem I’ve ever had. Then Backbone got big. We all switched to front-end MVC. Our testable backends became glorified database servers. Our most complicated code moved into the browser. And our apps were no longer testable in practice. That’s because testing front-end code and UI components is kinda hard.

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Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A we meet Daniel Todd, CEO and Co-Founder of Influence Mobile. Check out Daniel’s responses below about the lessons he’s learned while developing and monetizing his app.

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Wish you could know more about your app users? Good app developers are always seeking more insights about their users in order to improve their app. What features do your users love? Why do users uninstall? What do they think about your advertising strategy? We surveyed over 50,000 app users across the Kiip network, with our new survey product, to get feedback on some of these important topics.

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