In this special interview, Kabir Mathur, Head of Business Development at Kiip chats with Charles McKeever at Corona Labs to talk about how developers can take advantage of key moments in their game to deliver relevant, branded rewards to players. As Kabir points out, Kiip isn’t just for games. Productivity and niche apps can use Kiip as well. Kabir also shares two ways developers are creating a sense of urgency when presenting rewards.

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Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A we meet Bradley Duong, the co-founder of Zen Labs Fitness and the popular app C25K (Couch to 5k). Check out Bradley’s responses below about the lessons he’s learned while developing and monetizing his app.

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Imagine you’re playing your favorite puzzle game. You know you’re close to completing the level, but right now…you’re stuck. You can get a hint for watching a 30 second sponsored video, do you take it? Yes.

Across the Kiip network, mobile users engage 2x more with rewards paired with video than rewards with static images. U.S. adults spend about 5.5 hours of their time per day viewing video. Time is money. So why aren’t we rewarding users for their time spent viewing video with something they value?

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Kiip helps developers engage and retain their users while driving a strong incremental revenue stream. We do this by offering relevant, premium branded rewards that users actually want. Users are happy, developers are happy and so are we. Developer Snapshots are a showcase of the amazing developers we work with and a highlight some of the awesome results they’ve achieved through Kiip Neon.

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More and more game developers are exploring dynamic pricing models to both drive revenue and engagement in their games. For example, reducing the price of in-app purchases for users in developing countries like India or offering widespread discounts during the holidays. However, your dynamic pricing strategy will differ based on which of the which of these goals, revenue or engagement, you are looking to accomplish.

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User testing is an invaluable step in the mobile development process. It can make all the difference in the success of your app. However foolishly, developers often forgo the process seeing it as time-consuming and expensive. That’s not exactly wrong, some companies have spent tens of thousands of dollars and hundreds of employee hours on user testing, but we’re here to tell you there are cheaper and less laborious ways to test your app that can garner insights that are just as useful.

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