The end of the winter season means trading in hearty soups and hot drinks for fresh fruit and spring salads. Our cultural obsession with food has taken on a life of its own and “food moments” have now become prime opportunities for brands to engage with consumers. When someone uses an app to make their grocery list for the week, plan meals, or seek out new recipes, those are food moments that brands can leverage to foster deeper brand affinity. These moments are powerful because the user is attentive, engaged, and making purchasing decisions. For a brand, this is an opportunity to seamlessly step into a customer’s life and pursue long term loyalty.

Keep Reading →

Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that. But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Keep Reading →

This Spring will usher in the inspiration to tidy up and a continuation of Awards Season. As top second screen events, Awards Shows offer brands the opportunity to become an extension of the experience by engaging viewers across trending mobile moments during and after the awards. Learn more about maximizing the second screen and making the most of the spring cleaning mindset in this month’s M.I.C. Drop!

Keep Reading →

People’s attention spans are decreasing and so is their trust in advertising. 96% of people believe that the advertising industry does not act with integrity. 69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. What can brands do to overcome this attention deficit and build customer trust?

Keep Reading →

Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.

Keep Reading →