Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.Keep Reading →
According to a study from the Data and Marketing Association, nearly half of all marketers recognize that they are falling short when it comes to innovation and technology and close to 75% say that they plan to increase their marketing technology budget in 2017.Keep Reading →
In 2016, moments evolved. In this special end-of-year edition of the M.I.C. Drop, we share 2016’s moment trends and a preview of 2017’s moments-based innovations for brands inspired by our 2017 predictions for the momentsphere. Download the report now!Keep Reading →
In this month’s M.I.C. Drop, we dove deep into New Year’s resolutions. We found out what our user’s resolutions are, how much their willing to spend to succeed in these resolutions and how long they expect to last on their journey. Want to know what we found? Download the full report to find out!Keep Reading →
Imagine you’re playing your favorite puzzle game. You know you’re close to completing the level, but right now…you’re stuck. You can get a hint for watching a 30 second sponsored video, do you take it? Yes.
Across the Kiip network, mobile users engage 2x more with rewards paired with video than rewards with static images. U.S. adults spend about 5.5 hours of their time per day viewing video. Time is money. So why aren’t we rewarding users for their time spent viewing video with something they value?Keep Reading →
Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the pain of the holidays and address these inconveniences, we have 5 partner rewards that allow brands be this season’s “Holiday Hero”.Keep Reading →
When it comes to Q4 marketing, it’s not all about retail brands, it’s also the biggest season for domestic travel and hospitality. Last year, AAA estimated that 98.6 million people journeyed 50 miles or more during the holiday season. So start packing your bags and preparing your marketing strategy, because many consumers are already making travel plans. We surveyed over 50,000 consumers to find out what those plans are, here are the insights you need to know!Keep Reading →