People’s attention spans are decreasing and so is their trust in advertising. 96% of people believe that the advertising industry does not act with integrity. 69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. What can brands do to overcome this attention deficit and build customer trust?

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Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.

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Last week at Gamescom, we announced our brand new developer toolkit, Kiip Neon, with an awesome launch party. Over the past six years, we’ve worked with over 15,000 developers to offer their users premium branded rewards in a way that doesn’t negatively affect their app experience. We’ve taken all of these learnings and used them to create the ultimate tool for developer monetization and it’s pretty awesome. Check out Kiip Neon!

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