IPG’s Involvement in Kiip’s $11 Million Series B

Six months ago we shared a ‘moment of happiness’ – an $11 million series B consisting of “very smart and influential money.” As you may already know, we’ve long been anxiously awaiting the reveal of an originally hidden backer: Interpublic Group (IPG). BAM!Much to our enjoyment, the internet and twittersphere lit up at the news of this, adding to our ever-widening smile when thinking of things to come at Kiip. Fast Company’s Co.Create blog explained that, “Though the two-year-old Kiip is young, much like its 21-year-old founder Brian Wong, a partnership with the company makes a lot of sense…” Likewise, TechCrunch noted, “It’s a great announcement for Kiip, since it gives extra legitimacy to the company’s relatively new model…” Even several days after lifting the veil, we saw tons of twitter reposts and congratulatory remarks. Thanks to everyone who shared!

In the words of Kiip co-founder and CEO Brian Wong, “Our eventual goal as a company is to own every single achievement moment on the planet, whether it be you hit your energy savings goals with your Nest thermostat or you were able to get good mileage with your hybrid [car].” [VentureBeat]

This announcement certainly means big things for us at Kiip. We’re excited to have the opportunity to work with the great minds at the IPG Media Lab and IPG Mediabrands in our quest to reward a mobile army that is achieving everyday.

Kiip on rockin’ in the New Year,

The Kiip team

P.S. In case you’re wondering, here’s many of the articles covering the announcement:

TechCrunch, Fast Company, VentureBeat, AdWeek, AdExchanger, Digiday, Business Insider, The Drum, Pocketgamer.biz, Inside Mobile Apps, betakit, Social Times

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