Kiip Up #55: “Taco Bell, Oral-B & SXSW Madness”

January and February really set the pace for 2016! We’ve all been exceptionally busy with the madness that is SXSW. Everyone’s been working hard to make this year even more epic than the last and it will be! Here’s the scoop on everything else that’s been happening at Kiip!


Kiip Press & Happenings

Brian was featured in the New York Times, that’s right, THE New York Times…Sunday edition. He talked about Kiip, of course, and moments marketing in the future of advertising.

Our friend Baldwin Cunningham at Partnered wrote an article for Forbes about the boom of IoT devices and what it means for advertisers. He asked Brian to speak about this for the article and the featured Partnered video, check it out .

We announced our partnership with Taco Bell and VentureBeat broke the news. Kiip is powering Taco Bell’s mobile loyalty program for the Explore section of their app. It’s already live!

IMG_7597Another exciting partnership that Brian announced at MWC is our work with Oral-B. Kiip rewards will be integrated into the Oral B app this spring to compliment their new smart series toothbrushes the news was featured in the Mobile Marketer. We celebrated this at MWC with these cool Kiip/Oral-B chargers.

Stephanie, our Senior Director of Sales Development and Marketing, sat down with Marketing Magazine to talk about the current state of ad blocking in 2016 and what it’s going to take for marketers to overcome it.

Our very own CRO, Ali Rayfield, sat down with Women in Wireless for their Executive Interview Series to talk about her experience as a woman in the biz.

Oh, and guess what?? Brian is writing a book. Stay tuned to our blog for more information…

Favorite links

Vator News – Mobile  More Common Than Electricity

AdWeek – The 10 Most Interesting Stats Revealed at Mobile World Congress 2016

TechCrunch – They say the “Gold Rush” of tech startups is over.


Upcoming Events

The Kiip team will definitely be hitting SXSW hard this year with a series of SXSW festivities, including our annual Kiip Never Sleeps Party.

We’ll also be hosting yet another party during GDC! This time our special guest may or may not be a superhero. Be there or be square!

Kiip will be joining ARF Re!Think Conference in New York.

Brian will be speaking to Asian startups at the very first Pioneers Asia in Tokyo.

At the end of the month, Brian will travel to Tel Aviv for the Forbes: 30 Under 30 Summit, he’s excited for his first trip to Israel!

Thanks for kiiping up with Kiip! You can kiip up with us daily on Facebook, Twitter and Instagram.

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