Ready or not, here Cannes comes! Between being represented as one of Unilever’s Foundry 50 and hosting a yacht party with Sito Mobile — Kiip is beyond excited to be apart of the Cannes Lions 2016 festivities.
Connect with us!
Kiip looks forward to connecting with data, media, and publishing partners and learning about the most innovative and creative technologies over the past year. Two Kiipers will be at Cannes, our CRO, Ali Rayfield and COO, Pete Olsen. If you would like to connect with them, please send over a note to firstname.lastname@example.org and we’ll be sure to get back to you and schedule a meeting based on their availability.
And because The International Festival of Creativity is just a few days away and we wanted to round up a few of the speaking engagements that we’re definitely the most amped about!
Mastering The Yin And Yang Of Creativity + Data
14:45 on Tuesday 21 June, Hosted by: Wunderman
Its official – marketers want more than the promised transformational opportunities offered by the merger of creativity and big data – in today’s competitive marketplace, brands want and need measurable results – immediately. While data should be the basis for building marketing opportunities, it requires new creatively driven methodologies to deliver actual customer and business value. During this session, Lincoln Bjorkman, Global Chief Creative Officer, and Nick Nyhan, CEO of WPP’s Data Alliance and Chief Digital Officer of Kantar, the yin and yang of creativity and data, will show what it really takes to collaborate in order to interpret data – at scale – and transform that information into creative campaigns that matter. To turn data into something of value requires more than the right mix of talent and tools, it takes a massive transformation of culture and establishing new ways of working collaboratively. As a team, Lincoln and Nick will show how to make data relevant, how to ask the right questions and demonstrate the best ways to bring this transformation to life – art and science together.
A Fireside Chat with Daniel Ek, Founder & CEO, Spotify
10:00 on Wednesday 22 June, Hosted by: Spotify
Explore the future of personalised content in a world of infinite choice. Come and hear Ek’s views on how technology and humans are solving big data problems for consumers.
VR Changes the View
14:00 on Wednesday 22 June, Hosted by: Samsung Electronics
It is widely trusted that VR will change the visual landscape in some industries, but Samsung’s vision for VR goes beyond this and believes it will change the way people will consume visual content entirely. With the help of VR specialists, experimenters and creators, this session won’t just talk about VR, but will let you experience the latest work and film, live in action, via Gear VR. As a Cannes Lions first, the entire audience will immersively explore the new opportunities of using VR as the speakers reveal their latest projects and creations. Want to truly experience and test the boundaries of VR and its future? Hear from and experience the evangelists leading the way. VR’s reach will draw public interest not limited to gaming and entertainment, but has limitless opportunity; from allowing sports fans to indirectly experience sporting events to helping people relieve stress and anxiety, Samsung is testing the boundaries of VR’s possibility.
Leave a comment below and let us know which which speaking engagements or event you’re the most excited about!