Own The Moment is a celebration of innovation. This series will spotlight different companies that we feel is not only unique in their industry, but are also seamlessly taking advantage of today’s technology to own specific moments that mean the most to them. As “the moments company”, we love to see others building moments — big or small — with creative concepts and advanced solutions. Our first company to spotlight is Owlet.
Who is Owlet? Owlet Baby Care was founded in 2013 by a team of passionate parents who wanted to bring themselves—and other parents around the globe—peace of mind and assurance by developing a monitor that tracks a baby’s breathing and heart rate. Using pulse oximetry, the same technology used in hospitals, the Owlet Smart Sock will send alerts, to the base station and via WiFi to a smartphone, if a baby were to stop breathing while sleeping.
Why does Kiip think Owlet is owning the moment? Owlet successfully showcases an advanced IoT solution towards suffocation fatalities. “While awareness around the threat of suffocation has increased in the past decade, many people don’t realize just how quickly and easily it can happen,” said Dr. Milena Adamian, M.D., an investor in Owlet. “Look at the invention and use of car seats—their use has been mandated to prevent infant fatalities and has been successful at that. Comparatively, suffocation kills 10 times more infants each year than car crashes.”
Owlet allows parents to simultaneously have peace of mind, get a good night’s sleep, and have full control of their little one’s safety with one single connected device. In our opinion, that is a MEGA moment and pretty much every parent’s dream to have included into their daily lives. Owlet steps in and plays “super babysitter” during the hours parents can manage to have a bit of shut eye while also assuring that their baby is breathing normally. If the Owlet Smart Sock does send alerts to parents, this can possibly save their child’s life — an extra dependency any parent will easily want to have, yet a moment they hope they won’t ever have to experience. “Owlet is using the power of business and technology to make the world a better place,” said Blake Mycoskie, founder of TOMS Shoes and Owlet investor.
Check it out for yourself, what do you think of Owlet and do you think they’re owning the moment?
This is not a sponsored post and we are not partnered with Owlet in any way.