Have you heard? 84 percent of users prefer apps with rewards over apps with traditional advertising.
We want every advertiser and developer who works with us to be successful enough to be a Kiip success story. However, the truth of the matter is that some rewards perform better than others. We covered this before in a post for performance marketers, and now it’s time to deep dive into the data of what makes rewards so successful for developers. These easy cheats may just make your monetization strategy that much stronger.
Developers should maintain as much control over the user experience as possible. To do this, we’ve made it easy to customize the notification experience to fit the look and feel of your app.
To notify users of a reward through your app’s existing user interface (UI), you can implement native notifications. These will appear in a natural fashion that is natively branded to your app or game. Below are some examples, from Perfect365, Any.Do and RunKeeper:
Developers who build native notifications into their apps see two to three times the revenue.
For detailed instructions on implementing native notifications into iOS and Android, visit Kiip’s Best Practices guide.
How you word the titles of your moments can determine whether or not users redeem the rewards.
Kiip rewards contain the following string: “Congratulations! Here’s a reward for …”
To pick moments titles that sound seamless rather than stocky, choose phrases that begin with an action verb. For example, complete the string with “finishing your homework!” or “getting first place!” Users are more inclined to redeem rewards that sound specific and genuine than they are for generic rewards that say, “Congratulations! Here’s a reward for achievement_1.” The latter sounds spammy. Developers should shoot for rewards that sound tailor-made for the app, to complement the experience rather than hinder it.
We know that users love rewards – much more than traditional advertising. Users are so infatuated with rewards, in fact, that they’ve said they are more likely to download an app that has rewards enabled.
Since this is a selling point for your app, it’s okay to brag a little about rewards. In the app description in the App Store and Google Play, note that your app is Kiip-enabled. Chances are, it will help increase downloads.
To ensure that your app can use Kiip rewards while staying firmly in-line with Apple’s policies, it’s also necessary to include the phrase, “Apple is not a sponsor of any promotion” in the app description.
To get the most out of your rewards strategy, developers should utilize Kiip’s Monetization Algorithm. The algorithm targets “moments” in your app in which users are the most engaged. Moments occur when users accomplish a task in-app, like logging a completed workout in a fitness app, favoriting a new recipe on a cooking app or winning a level in a mobile game.
The algorithm tests all applicable moments in your app – any moment in which the user reaches an achievement or experiences positive valence. The algorithm then determines which of these moments are most profitable, while simultaneously eliminating moments that have low conversions and low eCPMs. This leaves developers with a performance tracker that auto-optimizes for the highest profit.
The algorithm also chooses the rewards most relevant to the app. If you integrate a fitness app, for instance, expect to rewards users with free samples from Propel. If you integrate a mobile game, expect to see sponsored game currency or extra lives from beloved brands like Sour Patch Kids.
Kiip’s Monetization Algorithm takes care of the work. It engages users with coveted rewards from top brands, so developers can focus on monetizing their creation.
Now that you know these easy Kiip cheats, it’s time to integrate your app. Kiip offers developers industry-high eCPMs and the chance to maximize app downloads.
Questions? Thoughts? Comment below or email our support team.
Rewards lead to higher engagement among users and better monetization for developers. 84 percent of mobile users have said they prefer mobile rewards vs. ads, and over 3,000 games and apps already use Kiip to monetize. Learn more about Kiip at kiip.me/developers.