Hothead Games is an independent mobile game developer and publisher based in Vancouver, BC, Canada.
Best known for its Big Win Sports series that includes professional league connections such as Big Win MLB and Big Win NHL, Hothead also produces the military-themed Rivals at War (RAW) series. Hothead Games titles have been downloaded 100 million times.
Hothead wanted to monetize achievement moments in their games without disrupting the user experience.
Hothead uses brand-sponsored Virtual Currency and Real Rewards to congratulate users during winning moments in Big Win Basketball. Snickers, M&M’s and Trident are among brands sponsoring Big Win’s Virtual Currency.
In this case study, Hothead produces an eCPM of $11.8 for celebrating winning moments with users.
Top Brands in Big Win Basketball
Big Win Players Share Their Success
— Jamar Williams (@Brooklynboy39) August 23, 2013