Custom Push Notifications: What to Keep in Mind When Implementing Them

When it comes to implementing custom push notifications, it can be tough to understand what to take into consideration. Let’s take a look at some of the most important things to keep in mind when it comes to implementing custom push notifications.

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Get your users excited.

You might not always be doing exactly what you want to be, for example, shopping at your favorite store. Times like this are when a push notification from that store can come in and let you know about a special sale going on. Most applications allow users to set their personal criteria, such as location, date, and preferences. In doing so it gives developers the necessary data to determine what notifications could get users excited. If you’re there during an everyday moment to surprise a user it will feel more like a gift than a normal notification.

Help users finish what they started.

We’ve all done this at some point or another—we go to open up an application to start something but get distracted. When it comes time to come back to it, we’ve completely forgotten what it was we were doing. For example, let’s say you were shopping for a new pair of shoes but received a text from a family member and exited the application. When you finished talking with them you forget what it was you were shopping for. A useful time for a push notification to appear after a set time reminding you about the shoes you were shopping for. Not only do you help them finish what they started but also increase sales that could have been lost otherwise.

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Make life easier.

Who doesn’t like for life to be a bit a little bit easier? Most people enjoy solutions that make their life a bit easier, such as a reminder for when they need to check into a hotel for a busy trip. Email has been the most common method of communicating this kind of reminder but you don’t always pay attention to your emails as much as we do our phone notifications. Make the user’s life easier by getting them what they need, when they need it.

Timing is Key.

You could have the best content and idea of what a user wants but if you don’t reach them in the right time, nothing else matters. Timing of your message can be the difference between a message that feels like spam and one that is welcomed. This can vary based on what vertical your application falls under. Timing can be broken down by day of the week, time, date, etc. Using data from your specific app should be used to decide how best to implement push notifications to meet your objectives. For example, a dating app may be looking to engage more users at night time, while a productivity app could be more focused on engaging users during the day.

Push notifications can help create stronger users but at the same time if done poorly it can push people away. Keeping some of these tips in mind will help when the time comes for you to implement your custom push notifications.

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