Meredith’s Must Have Recipes, Dinner Spinner Apps to Integrate Kiip’s Rewards Platform

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We are excited to announce a partnership with Meredith Corporation, the number one media and marketing company serving American women. Meredith Corporation will integrate the Kiip rewards SDK into their mobile apps. This partnership will provide consumers with compelling rewards based on their daily mobile activities, such as sharing a recipe or completing a shopping list.

Kiip rewards have already been added into Meredith’s Must-Have Recipes from Better Homes and Gardens app, and will soon be integrated into the hugely popular Allrecipes Dinner Spinner app. Combined, these apps have been downloaded more than 20 million times. Rewards for product samples, in-store coupons and much more are provided by Kiip’s brand partners, which include such household names as Campbell’s, Macy’s, Procter & Gamble and Unilever, among others.

The Kiip integration with Meredith’s apps will help CPG brands pinpoint and own the many cooking moments occurring throughout a consumer’s day to overcome what has historically been one of brand’s greatest challenges—transforming their products into mainstays on shopping lists. Last November, Allrecipes completed a survey of households’ primary grocery shopping decision makers (who owned a smartphone) and found that need for a recipe, printed coupon/in-store savings, and availability of a digital coupon were the top reasons for adding products to their shopping list.

 All Recipes Reward

“We are always seeking innovative platforms that enable consumers, especially women to manage their busy lives throughout the day, and Kiip is a great way to reward those everyday moments,” says Andy Wilson, Chief Digital Officer, Meredith. “This agreement enables us to leverage the incredible engagement our mobile audiences have with these highly popular apps, provide them with rewards that complement their broad range of interests and passions, and utilize an exciting new technology.”

Meredith is the industry leader in creating content in key consumer areas such as food, family, home, health and wellness and personal development among others.

“It is exciting to work with such great known brands,” says Brian Wong, CEO and co-founder of Kiip. “Meredith’s brands are a dynamic, indispensable resource for women, and we look forward to enhancing their relationship with these brands by adding rewards to their mobile experiences that we believe will delight and excite them.”

For more information about this and other in-app mobile reward opportunities, please contact rewards@kiip.me.

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