When myHomework Student Planner, a mobile productivity app that helps thousands of students organize their assignments and study schedules, came to us with monetization questions, we were eager to play teacher. With a little help from Kiip, myHomework successfully engaged students in its app (and in their real-life studies). Here’s how the myHomework team did it.
Developer Keith Entzeroth was looking to monetize and celebrate productivity moments in a non-disruptive way.
Keith integrated Kiip’s Real Rewards to present students with tangible gifts from brands such as Amazon’s Audible audiobooks and Scribd’s digital library.
myHomework reached a 19.5 percent engagement rate among users, and a $34.32 eCPM.
Tweets from myHomework users
— Vanessa Cleveland (@xerxesbreak77) January 7, 2014
Top brands in myHomework
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