Perfect365 is a mobile makeup app with 40 million users. It harnesses cutting edge imaging and video technologies to provide users with the tools to create picture-perfect memories. Here’s how Perfect365 achieved a monetization strategy as flawless as its photos.
Perfect365 wanted to celebrate beauty moments and engage users in a non-disruptive manner.
With a little help from Kiip, Perfect365 implemented native notifications. The notifications mimicked the app’s natural functions, leading to a smooth and uninterrupted user experience.
Perfect365 was able to successfully reward users with beloved brands, while increasing its engagement rate and eCPM.
Tweets from Perfect365 users
I just earned a $25 Nordstrom Gift Card by doing well in Perfect365: Portrait Enhancer! http://t.co/VM64HVdmdI
— Avery (@avery0829) May 2, 2014
— Christine Pignatello (@PignatelloC) December 4, 2013
— Heather Lynn☀️ (@ablondebabe) January 6, 2014
Top brands in Perfect365
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Rewards lead to higher engagement among users and better monetization for developers. 84 percent of mobile users say they prefer mobile rewards vs. ads, and over 3,000 games and apps already use Kiip to monetize. Learn more about Kiip at kiip.me/developers.