What Are Virtual Rewards?

For the uninitiated, Kiip offers an innovative approach to mobile advertising that connects brands and developers through rewards. Rewards are serendipitous interstitials delivered to users during achievement moments. Kiip defines moments as natural pauses, often achievements, when users complete actions inside mobile apps or games. There are two kinds of rewards developers can offer users through Kiip’s rewards platform: Real and Virtual.

Real Rewards are tangible products, like a bag of Sour Patch Kids or a sample of Propel Fitness Water.

Virtual Rewards (formerly referred to as Branded Moments) are often extra in-app currency sponsored by beloved brands. Developers maintain full control over how much currency to give users per reward.

The anatomy of a Virtual Reward is as follows:

1. Close Button
When a user doesn’t want a reward, they simply opt out. Kiip analyzes user engagement data to provide the most relevant rewards possible. If a user opts out of a reward three times, they will never see that reward again.

2. Call to Action
The CTA is an exchange of information. When a user wants a reward, they offer their email address in exchange for the reward. Every redemption leads to developer monetization. Kiip pays developers on a cost-per-engagement (CPE) basis. Developers decide how much currency to give users per reward based on the CPE. This can vary on a sliding scale, or remain one flat rate.

3. App Icon
Users know they are returning to your app when they claim a Kiip reward, because your app logo is there. Their experience isn’t interrupted; they can navigate from the Virtual Reward back to your app in one click.

4. Brand Message
This is a message from the brand sponsoring the Virtual Reward. Kiip works with some of the best brands in the world to give users rewards they want to redeem. P&G, Pepsi, American Express, Snickers and Bengay are a few featured advertisers.

Traditional advertising averages an average $1 eCPM. Virtual Rewards, on the other hand, average almost $19.

VR stat

It’s easy to see why Virtual Rewards are so successful. Users get something for free, from a brand they love, redeemable immediately without leaving the app. It’s a win for everyone involved.

If you’re a developer thinking of adding Virtual Rewards into your app, it only takes a second. During the registration process, add the name of your currency, the unique identifier, assigned dollar amounts and a currency icon. The process is illustrated below.


For more information about integrating with Kiip, check out this step-by-step guide with GIFs.

If you’d like to learn more about integrating Kiip into your app, visit kiip.me/developers, or contact our support team.

Rewards lead to higher engagement among users and better monetization for developers. 84 percent of mobile users say they prefer mobile rewards vs. ads, and over 3,000 games and apps already use Kiip to monetize. Learn more about Kiip at kiip.me/developers.


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