Secrets from the 10 Most Successful mCommerce Companies: 2014 Mobile Commerce Best Practices

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2014 Mobile Commerce Best Practices

The four mobile commerce trends you can’t ignore

This guide contains the collective insights from ten companies that are ahead of the curve when it comes to multi-faceted commerce experiences. Mobile presents an opportunity to create insurmountable advantages by extending your customer relationships into new realms — this guide reveals how the top mobile commerce companies do it today. Read, evolve, or go extinct.

The ten companies are grouped into commerce brands and complementary services. JackThreadsFrank & OakThreadflip are commerce brands. HubSpotURXdeeplink.meMobileAppTracking by HasOffersMobileDevHQAppiterate, and KISSmetrics are complementary commerce services. Each company was interviewed and asked the same questions. After evaluating these conversations, four major themes continued to appear:

1. User-first design: customer experiences must be viewed holistically

2. Mobile is always-on

3. Mobile measurement and analytics tools are rapidly becoming more complex

4. Deeplinking has outstanding promise in connecting the mobile ecosystem

These trends will shape commerce for years to come. Let’s dive in.

Download 2014 Mobile Commerce Best Practices

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