Who Owns Mobile: An Infographic on Mobile Sales for the Top eCommerce Companies

Who Owns Mobile: An Infographic on Mobile Sales for the Top eCommerce Companies



“Coupons sold on mobile devices accounted for 45 percent of all transactions in North America in the first quarter, up from less than 30 percent a year earlier” Bloomberg


“We have about 40 percent [of shoppers] that are transacting on a mobile device,” said Kevin Diamond, chief technology officer at Hautelook, Los Angeles. Hautelook sees anywhere between 50 – 60 percent of traffic coming from mobile devices.” Mobile Commerce Daily


“Now, Fab says that forty percent of revenue comes from mobile (a few weeks ago, this was at 30 percent). That’s $17 million last year, and $50 million this year. Goldberg adds that he’s building towards a day when mobile is more than 50 percent of purchases.” TechCrunch


“40% of total revenue at Gilt Groupe comes from mobile commerce, the company reports. Gilt Groupe is No. 13 in the Internet Retailer Mobile 400.” Internet Retailer

Joss & Main

“A Joss & Main executive at eTail East said that as the company has built up its mobile strategy over the past year to encompass 40 percent of business, applications have played a key role for the online brand.” Mobile Commerce Daily

Vente Privée

“Looking at how it operates in France, Spain, Germany, Italy, UK, Belgium, The Netherlands and Austria, vente-privee.com has found that overall 32% of its sales come from mobile devices. This is up six per cent on the end of 2012. Breaking down the mobile turnover figures by device, 53% of turnover came from tablets, 47% from smartphones.” Internet Retailing


“On the web, mobile traffic, including from the iPad, has been climbing, too. Visits to the mobile website have tripled (up to 1.8 million visits, 12 million pageviews monthly), which now accounts for 30 percent of the site’s overall traffic. Even better, mobile shoppers are the better customers – 70 percent are repeat buyers, a higher percentage than on the desktop web. In January, mobile revenue was in the high twenties, percentage-wise. This month, it’s in the thirties. On some days, it has shot over 35 percent. To give you an idea, last year the company did somewhere between $40 million and $50 million in commerce revenue” TechCrunch


“Going forward, Macleod Smith said she’s excited by the idea of publishing “anytime, anywhere,” and said already 30 percent of Net-a-porter’s sales come from mobile smartphones.” Women’s Wear Daily


“In total, mobile sales made up 30 percent of orders throughout the Thanksgiving weekend for the home furnishings retailer. Wayfair’s flash sales business Joss & Main contributed to that growth with a 137 percent increase in mobile sales year over year for the long holiday weekend.” Hawaii News Now


“According to Zalora, 25 percent of its revenue comes from mobile devices, with approximately 50 percent of the mobile revenue comes from tablets, while the other half comes from smartphones. For countries such as Singapore, mobile visits contribute to approximately 40 percent of its total visits.” Tech in Asia


“Mikitani said that Rakuten was currently seeing about $5 billion/year in revenues and that 25 percent of that revenue was coming from mobile mobile phones, both feature and smartphones. Forty percent of those transactions emanated from feature phones, with 60 percent coming from smartphones. At present, the CEO said, mobile is growing at 300 to 400 percent year-over-year. Based on this growth, Mikitani said that he believes that 50 percent of Rakuten’s transactions will be mobile-based within a couple of years.’” TechCrunch


“Mobile devices are now used in almost 24% of Ocado transactions.” Retail Week


“The sale via mobile phone on Alibaba Group announced today that the turnover reached 35 billion during the Tmall Double 11 day (11th November). The sale via mobile phone Taobao during the same day was 5.35 billion yuan, 5.6 times of the data of last year (960 million); the single-day active users reached 127 million; the number of deals via mobile phone Taobao in the single day reached 35.9 million, accounting for 21% of the overall transactions.Taobao during the same day was 5.35 billion yuan, 5.6 times of the data of last year (960 million); the single-day active users reached 127 million; the number of deals via mobile phone Taobao in the single day reached 35.9 million, accounting for 21% of the overall transactions.” ChinaAbout.net


“We’re noticing a pretty big paradigm shift towards the mobile companion use cases both on the buyer’s side, as well as the seller’s side,” Threadflip CEO and founder Manik Singh tells us. “Forty percent of our daily uploads (people selling items) are coming from mobile. Twenty percent of our daily transactions are coming from mobile. We’re seeing 70 percent of the emails we send to our consumers – both marketing and transactional – opened on mobile devices,” he says.” TechCrunch


“Today, most of our sites are seeing 20 percent or more of their transactions coming from mobile,” said president and CEO Dara Khosrowshahi. “It’s by far our fastest-growing channel.” Hotel Management

Frank & Oak

“Around 20 percent of all of the site’s paid business comes through mobile (which also accounts for 27 percent of its total traffic, including window shoppers). People who buy on mobile tend to spend 60 percent more than those who just use the desktop.” TechCrunch

One Kings Lane

“And One Kings Lane, a site for discounts on upscale home goods, has doubled its mobile sales in the past year. Currently more than 20% of the company’s revenue comes from mobile devices, CEO Doug Mack tells us.” Mashable


“Byrne also highlighted Overstock’s success in attracting consumers to shop on smartphones and tablets. He says mobile devices account for 35% of traffic to Overstock.com and 18-19% of sales. “We didn’t think people would shop on mobile, or we thought they would shop but not buy,” Byrne said. “That turns out not to be true.” But he said consumers who buy on smartphones have a lower average order value than Overstock.com customers as a whole, while tablet shoppers generate a higher ticket on average” Internet Retailer

Marks & Spencer

“…mobile and tablet sales increased by almost 200% and now account for 18% of M&S.com sales.” Marks & Spencer


“Take a look at eBay. It’s anticipating mobile sales to hit $10 billion in 2012, which is at least twice as much as Doshi’s conservative estimate for Amazon. That could equate to nearly 16 percent of eBay’s 2012 revenue — which is double what it was in 2011, and double Amazon’s estimated percentage in 2012.” AllThingsD

Rue La La

“Competitor flash-sale site Rue La La has just reported that approximately 12 percent of its first-quarter 2011 sales were made from Rue La La’s mobile commerce-enabled site and apps.” Luxury Daily


“More than 10% of Starbucks U.S. transactions are now made with a mobile device. The Starbucks mobile app processes more than 4.5 million payments a week. Starbucks profits are up 25% and the company’s best fiscal third quarter earnings ever.” ShoppinPal – 8/12/13


“Based on Amazon’s 2012 revenue forecast, the company’s net sales will total somewhere around $60 billion in 2012, which means that mobile sales will equate to 5 percent to 8 percent of total dollars spent on Amazon.” AllThingsD


“Before we launched our mobile-optimized site, mobile sales were less than 5% of our total revenues,” says Leif Heikkila, senior director of online marketing for ProFlowers. “Since becoming mobile-friendly, we’ve seen our mobile conversion rate increase by 20–30%.” Google


“So having seen 56 million mobile queries during the quarter, Kayak saw approximately $3.5 million in mobile revenue, which may not seem like a lot but is a large share of the company’s overall revenues. 5% of revenue is mobile, 18.5% of traffic” TechCrunch

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