Let’s dive right in. Hot on the heels of our fundraise announcement – we had briefly mentioned the existence of a rewards wallet we were planning to launch later in July. We did just that – finishing off July with a bang as we launched Kiip app, which we have endearingly nicknamed “Kiipsake”. Kiipsake comes as no big surprise to many of the users that have redeemed Kiip rewards – it’s a convenient place to store all your rewards in one spot. We also made it a delightful way to discover new apps and games within the Kiip network as well. Kiip app launched for Android on July 24th, and iOS is coming soon. We’ll kiip you posted in real-time.
The implications for brands and agencies from this wallet are very exciting. It enables a lot more possibilities around redemption as our real rewards product continues to gain traction with major CPG’s and retailers. It brings both of these parties together in an even more seamless way. If you’re interested, please reach out. What we were imagining a year ago is now very much so a reality.
Speaking of brands - USA Today featured Kiip in a nice piece profiling our partnership with Popchips in how we’ve worked with them in helping them grow their brand on mobile.
Here’s some favorite pieces from the app launch:
Fast Company: How Kiip Ties Brand Rewards to Game and Life Achievements to Make Mobile Ads Engaging
Forbes: Kiip Launches Kiipsake App for Real-World Rewards
TechCrunch: Kiip Debuts Standalone App To Find & Redeem Rewards From Over 400 Mobile Apps & Games
USA Today: Kiip builds on its timely video game ad strategy
TheNextWeb: Kiip launches its own app to help you keep track of the rewards that you’ve earned
A lot to kiip up with, and we’re not slowing down anytime soon. Stay tuned for some exciting things happening overseas. I’m in London this week for an exciting announcement and I’ll be hopping up to Edinburgh for Edinburgh Interactive. Come say hello!
Without further ado, here are our favorite links from the past few weeks:
Unless you’ve been living under a rock, you’ve probably heard about Facebook’s stock drop and their difficulty in monetizing their mobile network. More than half of Facebook’s 955 million users are using a mobile device to log in, yet Facebook hasn’t been able to connect that vast network with brands in a way that benefits users, advertisers and Facebook all at the same time. Unfortunately, until they understand that applying old advertising methods will not monetize mobile, I see this problem persisting. Facebook’s lazy way out would be to try to jam their social banner advertising model into their mobile presence. I think they have a huge opportunity to tap into existing behaviors on mobile. They do have a secret weapon. Facebook recently acquired a company called Karma – an app that makes it super easy to send gifts to friends and loved ones. Facebook may be on the right track with that one if they know what to tap into properly. Here at Kiip – we built this business fundamentally on being a part of existing consumer behavior on mobile phones – why try to generate so much activity when all of that activity already exists in these moments?
Our mobile behavior is evolving, and the leading category in daily app consumption is…guess what…games! 34% of U.S. mobile users are now playing games on their phones, and most of those aren’t “traditional” gamers. Imagine how much that will shoot up when people find out they can win rewards for playing!
The mobile app economy is positively massive. It’s prompting a shift – people are now spending more time on their apps than online, yet only 1% of U.S. ad spending is on mobile. It’s an estimated $20 billion opportunity for advertisers – we are starting to see traction in our “moments of happiness” model and companies are starting to see that their investment will have great return. It’s a good time to be in this industry.
Your cereal box has more than just a toy inside it now. Kellogg’s started a consumer loyalty program that allows customers to redeem codes found in their cereal boxes for rewards. It’s a great idea, except for the part where you can only enter the codes online. Most people bring their phones to the breakfast table. Could be an easy tie in!
Why Mobile Beats Social: the title speaks for itself. Digiday has an interesting dialogue with Jay Henderson, Strategy Program Director at IBM, about how this holiday season, the massive traffic growth in mobile will drive sheer numbers in retail through mCommerce – a growing trend that will only become more and more palpable over time.
Let us know what you think about the Kiip app! I’d be curious to hear your thoughts. We’re always working hard to make the experience better and better.
Thanks for reading!
Brian Wong, CEO