There are several areas that mobile marketers are looking at to improve customer experience, including customer support services optimized for mobile, self-service support for mobile users, SMS service and mobile pay. A seamless mobile experience from browsing to buying is essential to retain customers and slash bounce rates.

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Own The Moment is a celebration of innovation. This series will spotlight different companies that we feel is not only unique in their industry, but are also seamlessly taking advantage of today’s technology to own specific moments that mean the most to them. As “the moments company”, we love to see others building moments — big or small — with creative concepts and advanced solutions. In this episode of Own the Moment, we are spotlighting LIFX.

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We all know it’s all about mobile and, whether it’s personalized content on a webpage, a mobile push message, a proximity alert or an optimized email, it is now more and more likely to be received and viewed on a smartphone. Brands need to react to that. Mobile has the power of 24/7 access to the ‘remote control’ of your customer’s life and the ability to enable location-based personalized marketing messages better than any other medium.

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There are so many things to consider when you’re preparing to monetize your app with ads. The one aspect that is often overlooked, but is arguably the most important, is how the ads are going to affect your user experience. There are a few key things developers should keep in mind in order to respect the user experience during the ad monetization process.

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