App store optimization is an easy way to increase visibility of your app. Even one small name change or keyword addition can help improve your app’s listing to the top of search result.
We thought we’d give MobileDevHQ a try to see if it could help boost our app, 7×7, to the top of Google Play. The results were mystifying.
Today, we’re announcing a new partnership with VivaKi, the ad tech solutions company owned by Publicis Groupe — one of the world’s largest communications groups.
This is Week 5 in the 10 Growth Experiments in 10 Weeks series. We’re running 10 experiments to see which growth strategies are the most promising for Kiip’s business model and current state. Signup to get each week’s update delivered via email!
Over two months of Promoted Twitter Lead Card campaigns, we spent $1,053.48 on 5612 clicks, which generated 28 leads for a cost per lead of $37.62. The majority of leads were personal email accounts, and none converted into paying customers. Even though we may have been reaching the correct business leads, capturing personal email addresses is inefficient. I’m genuinely asking this question – who has had success with Promoted Twitter cards, and how did you do it? Below I’ve outlined our approach, please let us know what improvements we can make!
This is Week 4 in the 10 Growth Experiments in 10 Weeks series. We’re running 10 experiments to see which growth strategies are the most promising for Kiip’s business model and current state. Signup to get each week’s update delivered via email!
Flatter your ideal clients
Have you ever said to yourself, “If only we had company X as a client, everyone would use our service” or “these 10 clients are a perfect fit, but how can we approach them in a genuine way?” At Kiip, we found an answer by getting back to basics — show your dream clients that they’re special. We did this by putting all our ideal clients on an infographic congratulating them on their mobile commerce aptitude. Instead of a cold outreach with an email subject line of “Let me tell you about Kiip”, my cold outreach was “Mind if I cite you as a mobile commerce expert in an infographic?” Not surprising, but the response rate to emails asking if it’s ok to be cited as an expert are quite high. This is how you start relationships off right.