Video: An Inside Look at the Kiip, Campari America & Lyft Partnership

If you missed it, we recently let you know that we teamed up with Campari America and Lyft for a ground breaking Corporate Social Responsbility (CSR) campaign.

How it works: Kiip targets the moments when mobile users are most likely to drink – such as weekend nights, happy hours and holidays – while users are in areas with high concentrations of bars and restaurants. Campari America then swoops in to sponsor spontaneous rewards via Lyft credits, helping drunk drivers stay off the road.

The campaign encourages well-being and inspires positive decision-making after a night on the town. Most importantly, we’re kiiping consumers safe all summer long!

Read More

5 Cannes Lions Winners Changing the World

Cannes Lions was brimming with memorable campaigns this year.

To name a few, there was Soundcloud’s tribute to the Berlin Wall memorial and Apple’s user-submitted gallery of photos shot on an iPhone 6. They were vivid, imaginative and in some instances, haunting.

Yet amid the competitors, a few winners stood tall. These campaigns are making a positive impact on our communities with tangible inventions or tech-driven strategies. And while so many brands claim they’re “changing the world” in startup launches, press releases or product pitches – these winners have truly earned their titles.

Below are our favorite Cannes Lions campaigns of the year. These five Grand Prix winners are changing our world, starting with one interaction.

2015 Cannes Lions Winners

Read More

Meet a Kiiper: Chris Gore

Once every blue moon, we profile a Kiip employee to try to find out a deep, dark secret about their personality. If you like what you’re seeing, check out more on Facebook or Twitter.

At Kiip, we hire the best and brightest. That’s why Chris Gore is on board as Kiip’s data scientist. Below, he shares his thoughts on the field itself, his role in it and the eternal feud: NSYNC vs. Backstreet Boys.

Meet Kiip's Data Scientist, Chris Gore

Read More