Threadflip Explains How to Excel at Mobile Commerce

This is the second in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more.

Anand Iyer, Threadflip’s CPO, sat down with Kiip to discuss mobile commerce.

threadflip2

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Improve In-Store Sales, With Mobile

There have been two interesting articles recently about mobile shopping, particularly around the holiday season. The posts had all the usual facts about how mobile is growing, marketers need to build native apps, etc – the things we’ve all heard before. But there was one part of the analysis that jumped out: 84 percent of smartphone shoppers use their device while shopping inside a store.

increase in-store sales

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11 Spook-tacular Halloween Apps

Halloween season is upon us and things are getting a little spooky.

Some people look forward to fall because of cozy scarves and pumpkin spice lattes. Others because of horror movie marathons that last until dawn. No matter what your autumnal poison though, the spirit of Halloween is irresistible.

We’ve listed 11 apps that will make Halloween more fun for all ages, from interactive children’s books to gory, adults-only mobile games. Read below for the apps that will make your Halloween spook-tacular.

halloween primary

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Lyft Speaks Up About Mobile Experience

This is the first in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more.

@FrankYoo, Lyft’s Director of Product Design, sat down with Kiip to discuss his experience building a mobile product that users love.

lyft

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How to Drive Millions of Downloads for Your App

@MarioWynands, Managing Director of PikPok, knows a thing or two about marketing mobile apps. His game Turbo FAST just crossed the 50 million download mark, and his other games have seen similar success.

Most developers only dream of building apps that acquire millions of users. To help them navigate the road to success, Mario shared some of his insights into the marketing world with us.

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5 Strategies to Increase Holiday Sales

As the holiday season approaches, brands race to offer consumers the biggest sales and exclusive offers by advertising everywhere from bus stops to commercials. Consumers are flooded with message after message, as they commute to work, browse the web and turn on the TV.

There is one place, however, where brands should concentrate their efforts. According to a study by eMarketer, 18-20 percent of holiday shopping occurs on mobile. It’s likely that this growth will rise with each year, so reach your customers where and when engagement is high.

Most marketers have already covered the basics: optimizing their mobile website, building cross-platform apps and sending push notifications or SMS to notify users of sales. Unfortunately, these tried-but-true tactics will only take you so far. Brands who want to excel at sales need to take their mobile game to the next level.

Kiip Holiday Moments
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