Kiip hosted their second Fast Company Innovation Fest session. Kiip’s CEO, Brian Wong, and CRO, Ali Rayfield, revealed 10 exclusive “cheat codes” within the adtech industry. Brands, developers, marketers, and entrepreneurs along different verticals popped in Kiip’s newly renovated NYC offices to join Ali and Brian’s session. Check out the snapshots!

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Imagine you’re playing your favorite puzzle game. You know you’re close to completing the level, but right now…you’re stuck. You can get a hint for watching a 30 second sponsored video, do you take it? Yes.

Across the Kiip network, mobile users engage 2x more with rewards paired with video than rewards with static images. U.S. adults spend about 5.5 hours of their time per day viewing video. Time is money. So why aren’t we rewarding users for their time spent viewing video with something they value?

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Kiip helps developers engage and retain their users while driving a strong incremental revenue stream. We do this by offering relevant, premium branded rewards that users actually want. Users are happy, developers are happy and so are we. Developer Snapshots are a showcase of the amazing developers we work with and a highlight some of the awesome results they’ve achieved through Kiip Neon.

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Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the pain of the holidays and address these inconveniences, we have 5 partner rewards that allow brands be this season’s “Holiday Hero”.

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More and more game developers are exploring dynamic pricing models to both drive revenue and engagement in their games. For example, reducing the price of in-app purchases for users in developing countries like India or offering widespread discounts during the holidays. However, your dynamic pricing strategy will differ based on which of the which of these goals, revenue or engagement, you are looking to accomplish.

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