Apps with Rewards Retain More Users – Here’s Why

You may have heard about a study on user engagement conducted by IPG Media Lab. It focused on user reactions to moment-based rewards versus traditional ads, including how rewards shaped opinions of brands and mobile apps.

While we anticipated some preference of rewards over ads, we were blown away by how much rewards affected user experience in apps, including excitement, favorability and retention.

user retention phone

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Apple’s Most Iconic Ads

It’s the end of September, which means it’s time for Kiip’s roundup of the best commercials.

This month, we’re switching things up. Rather than showcase the best ads from the past four weeks, we’re giving an ode to Apple. In honor of the new iPhone 6, it’s time to flash back to Apple’s greatest advertising campaigns.

Apple commercials

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Introducing Kiip Rewarded Video

Are you ready for something new? Today the team is excited to take the wraps off a new reward product: Kiip Rewarded Video.

Kiip Rewarded Video takes advantage of Kiip’s moments-targeting platform. It enables brand and studio marketers to target achievement moments in apps, and greet consumers with rich media content while appending rewards. It’s as simple as congratulating a user for leveling up in a game with virtual coins by viewing a 15-second branded video.

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