As two leading start-ups in today’s ad tech space, Flite and Kiip realized that they both shared the same core value — always respect the user. We decided to team up and create a panel discussion on the topic and to hash it out with San Francisco based agencies, brands, and publications. Here’s the recap.Keep Reading →
Imagine you’re sitting in an airport, you have an one hour layover and your flight just got delayed another 45 minutes. You’re hungry and you’re bored— we’ve all been there. What if you could enjoy a meal while passing the time playing iPad games and earning rewards you can redeem right from your seat? Well, we made it so you can.Keep Reading →
Ready or not, here Cannes comes! Between being represented as one of Unilever’s Foundry 50 and hosting a yacht party with Sito Mobile — Kiip is beyond excited to be apart of the Cannes Lions 2016 festivities.Keep Reading →
Summer vacation is just getting started, but back-to-school advertising plans are already under way. Kiip has 3 strategic mobile moments ideal for reaching busy moms in the apps they use everyday — encouraging and inspiring them to shop your brand during the back-to-school season.Keep Reading →
It’s almost summer, which means it’s time to start planning your fall events schedule —buying passes, booking flights and finding hotels. In an effort to help marketers jumpstart their planning, here is the 6 events every marketer should have on their calendar for Fall 2016.Keep Reading →
All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your brand is going to leverage the mobile space, if not already doing so. But are you doing it right? Here are 5 tell-tale signs you’re not and, in fact, dropping the ball completely.Keep Reading →
Candidates today are looking for the perfect job and the right company. They set out with the best intentions to find a company with a great environment and strong company culture.
What often happens is they get sidetracked by the snacks, free lunches, and the comfy couch and forget to ask the right questions about the company culture. After a few months after working in an “okay” environment and struggling culture—no amount of money or perks will retain that employee.
The time you allocate to building the culture for your company is just as important as the time spent building your product roadmap and revenue strategy. These 3 easy hacks will help you improve your startup’s culture today.Keep Reading →
Own The Moment is a celebration of innovation. This series will spotlight different companies that we feel is not only unique in their industry, but are also seamlessly taking advantage of today’s technology to own specific moments that mean the most to them. As “the moments company”, we love to see others building moments — big or small — with creative concepts and advanced solutions and we want to hear from them. In this episode of Own the Moment, we got to chat with Ken Li, Head of Marketing, at Bluesmart.Keep Reading →