So you’re hiring a new employee to build your dream app. You need a candidate who is authoritative, yet understands direction. Someone who writes life-altering code, but understands the simplicity needed to make it work. Basically, you need a superhero.
It turns out, when you’re interviewing Clark Kent or Diana Prince, their real identities are hidden. You can’t see their earth-shattering powers upon looking at their resumes or shaking their hands. To draw them out, you have to get creative with your technique.
We’ve gone through a recent growth spurt at Kiip, hiring quite a few new members on our engineering and sales teams. There are some vital tactics we’ve learned along the way about how to discern the ideal candidate. Below are our tips.
This is the fifth in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more.
Shane Hall, The Hunt’s Head of Product, met with Kiip to discuss the changing face of native apps and community building. Check out the interview below.
Here’s what you may have missed during your Halloween-induced sugar coma.
Kiip is excited to announce three strategic hires to take the company to the next level: Ali Merlino as Kiip’s new Senior Vice President of Revenue, Dilpreet Singh as Vice President of Engineering and Tiffany Yu as Head of Platform Development.
Ali, Dilpreet and Tiffany will play instrumental roles on Kiip’s management team to drive the next phase of growth and product innovation.
It’s my favorite time again, when I get to round up the best viral ads of the month so you don’t have to. Here to showcase 11 brilliant brands are David Beckham, Rob Lowe, Sarah Silverman and more.
When it comes to mobile advertising, success is about engagements, not impressions.
Engagements build stronger relationships between brands and consumers. They enable brands to create successful loyalty programs, developers to increase user retention and consumers to have better experiences.
However, the persona of mobile engagements is changing. Users don’t respond to tried and true techniques. Out with the old and in with the new – or in this case, out with points-based loyalty systems and in with made over brand relationships.