Today, InMobi announced Miip, an animated monkey that enables users to log purchase behaviors across the app ecosystem. The hope is that this leads to better personalization for InMobi’s mobile ad platform.
I hope everyone had a happy Independence Day, and of course, Canada Day! Now that we’ve settled back in from a long weekend and merry celebrations, let’s get down to it: this month’s Kiip Up.
If you missed it, we recently let you know that we teamed up with Campari America and Lyft for a ground breaking Corporate Social Responsbility (CSR) campaign.
How it works: Kiip targets the moments when mobile users are most likely to drink – such as weekend nights, happy hours and holidays – while users are in areas with high concentrations of bars and restaurants. Campari America then swoops in to sponsor spontaneous rewards via Lyft credits, helping drunk drivers stay off the road.
The campaign encourages well-being and inspires positive decision-making after a night on the town. Most importantly, we’re kiiping consumers safe all summer long!
Good news! Getting home from the party this summer just got easier. Kiip and Campari America have teamed up to promote responsible drinking and social safety through the popular ridesharing app Lyft.
Cannes Lions was brimming with memorable campaigns this year.
To name a few, there was Soundcloud’s tribute to the Berlin Wall memorial and Apple’s user-submitted gallery of photos shot on an iPhone 6. They were vivid, imaginative and in some instances, haunting.
Yet amid the competitors, a few winners stood tall. These campaigns are making a positive impact on our communities with tangible inventions or tech-driven strategies. And while so many brands claim they’re “changing the world” in startup launches, press releases or product pitches – these winners have truly earned their titles.
Below are our favorite Cannes Lions campaigns of the year. These five Grand Prix winners are changing our world, starting with one interaction.
Heading to Cannes? We’d love to meet you there! Find us at these show-stopping parties and events.
At Kiip, we hire the best and brightest. That’s why Chris Gore is on board as Kiip’s data scientist. Below, he shares his thoughts on the field itself, his role in it and the eternal feud: NSYNC vs. Backstreet Boys.