Advertisers tend to target women in very stereotypical ways. But women are diverse, multifaceted and have various and abundant interests. In honor of Women’s History month, we did a deep dive on the women in the Kiip network to uncover unique insights about the moments that actually make up their mobile interactions. During this search, we discovered 3 unique moments that you may not have thought to use to engage women.

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Looking to drive ad engagement and create dynamic brand experiences? Get creative with rich media! Studies show that rich media lifted engagement 7.44 times more than standard banners globally in 2016. By combining our signature moments targeting and user insights technology with new ad formats, Kiip has created rich media solutions that pack a unique punch. We transform ads into brand experiences that people not only pay attention to but also enjoy. Here are just some of Kiip’s new rich media formats you can use to connect with consumers on a whole new level.

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Every Android developer, at one point or another, needs to deal with threads in their application. In this article, you will learn about some common scenarios in Android development where threading becomes essential and some simple solutions that can be applied to those scenarios and more.

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Our team is comprised of the best and brightest from every field but their dazzling personalities are what really make Kiip the amazing company that it is. That’s why every month we like to profile a Kiiper so the world can know just how awesome our team is. In this edition of Meet a Kiiper we chatted with Reid Coggins. Reid is our Platform Product Lead who manages our engineering team and keeps the ship running. He’s super productive, insanely healthy, and brings people together to produce quality work at lighting speed. We’re excited for you to get to know him!

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Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.

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