Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.

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Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A we meet Daniel Todd, CEO and Co-Founder of Influence Mobile. Check out Daniel’s responses below about the lessons he’s learned while developing and monetizing his app.

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Our team is comprised of the best and brightest from every field but their dazzling personalities are what really make Kiip the amazing company that it is. That’s why every month we like to profile a Kiiper so the world can know just how awesome our team is.

In this edition of Meet a Kiiper we chatted with Grace Lee. Grace is half of our design team duo and she’s always busy making everything at Kiip look beautiful.

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Wish you could know more about your app users? Good app developers are always seeking more insights about their users in order to improve their app. What features do your users love? Why do users uninstall? What do they think about your advertising strategy? We surveyed over 50,000 app users across the Kiip network, with our new survey product, to get feedback on some of these important topics.

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In this special interview, Kabir Mathur, Head of Business Development at Kiip chats with Charles McKeever at Corona Labs to talk about how developers can take advantage of key moments in their game to deliver relevant, branded rewards to players. As Kabir points out, Kiip isn’t just for games. Productivity and niche apps can use Kiip as well. Kabir also shares two ways developers are creating a sense of urgency when presenting rewards.

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