According to a study from the Data and Marketing Association, nearly half of all marketers recognize that they are falling short when it comes to innovation and technology and close to 75% say that they plan to increase their marketing technology budget in 2017.
There are tons of ways to make money with your free app—in-app purchases, gated features, sponsorships, but the most lucrative yet often intimidating way to monetize is with in-app advertising. If you know absolutely nothing about the advertising industry, don’t worry, you’re in the right place.
There are so many things to consider when you’re preparing to monetize your app with ads. The one aspect that is often overlooked, but is arguably the most important, is how the ads are going to affect your user experience. There are a few key things developers should keep in mind in order to respect the user experience during the ad monetization process.
Everyone knows that the Super Bowl was really all about the commercials (and Beyonce, of course). This year the brands brought their very best. We laughed, we cried, we were confused. Whatever the case, these are our 10 favorite ads from Game Day.