Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.
Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the pain of the holidays and address these inconveniences, we have 5 partner rewards that allow brands be this season’s “Holiday Hero”.
Fast Company Innovation Festival is just around the corner and we have a special invite for you! Come join Kiip in NYC for their second Fast Company Talk Session, breakfast bites, and face-to-face networking Friday morning, November 4th.
In this month’s M.I.C. Drop, we analyzed trends that indicate an increase in DIY moments as users begin to dive into their fall crafts and recipes and begin preparing for Halloween. We also surveyed our users on their Halloween spending plans and candy preferences. Our November forecast shows that consumers will start shopping earlier than you think this year. How early? Download the full report to find out!
More and more consumers are living on and through and with their phones, so mobile usage trends during the holiday season are important. We analyzed the mobile use of users across our network and discovered these six holiday season trends.
We get it, monetization can be tricky for developers—balancing the need to make money and maintaining the integrity of your app and user experience. One of the toughest decisions in the process of monetizing your app is deciding which ad formats work best for your app. Luckily, we’re here to help. We’ll run down the the biggest factors to consider with the four most popular ad formats.
Today brands are finding it harder and harder to capture the attention of millennials using traditional advertising formats, even in the mobile space. However, in a time where attention spans are steadily shrinking, there seems to be a content format that’s more captivating than all the others, vertical video.