We get it, monetization can be tricky for developers—balancing the need to make money and maintaining the integrity of your app and user experience. One of the toughest decisions in the process of monetizing your app is deciding which ad formats work best for your app. Luckily, we’re here to help. We’ll run down the the biggest factors to consider with the four most popular ad formats.
Today brands are finding it harder and harder to capture the attention of millennials using traditional advertising formats, even in the mobile space. However, in a time where attention spans are steadily shrinking, there seems to be a content format that’s more captivating than all the others, vertical video.
Summer vacation is just getting started, but back-to-school advertising plans are already under way. Kiip has 3 strategic mobile moments ideal for reaching busy moms in the apps they use everyday — encouraging and inspiring them to shop your brand during the back-to-school season.
It’s almost summer, which means it’s time to start planning your fall events schedule —buying passes, booking flights and finding hotels. In an effort to help marketers jumpstart their planning, here is the 6 events every marketer should have on their calendar for Fall 2016.
All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your brand is going to leverage the mobile space, if not already doing so. But are you doing it right? Here are 5 tell-tale signs you’re not and, in fact, dropping the ball completely.
Everyone in the mobile advertising industry is going crazy over programmatic buying. While it brings tremendous opportunity and efficiency to ad buying, it also has significant limitations that aren’t often discussed. We decided to break down some of the pros and cons, the hits and misses of programmatic ad buying.
We all know it’s all about mobile and, whether it’s personalized content on a webpage, a mobile push message, a proximity alert or an optimized email, it is now more and more likely to be received and viewed on a smartphone. Brands need to react to that. Mobile has the power of 24/7 access to the ‘remote control’ of your customer’s life and the ability to enable location-based personalized marketing messages better than any other medium.