App Monetization: Which Ad Format Works Best For Your App?

We get it, monetization can be tricky for developers—balancing the need to make money and maintaining the integrity of your app and user experience. One of the toughest decisions in the process of monetizing your app is deciding which ad formats work best for your app. Luckily, we’re here to help. We’ll run down the the biggest factors to consider with the four most popular ad formats.

5 Signs Your Brand is Dropping the Ball on Mobile

All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your brand is going to leverage the mobile space, if not already doing so. But are you doing it right? Here are 5 tell-tale signs you’re not and, in fact, dropping the ball completely.

The Hits and Misses of Programmatic Ad Buying

Everyone in the mobile advertising industry is going crazy over programmatic buying. While it brings tremendous opportunity and efficiency to ad buying, it also has significant limitations that aren’t often discussed. We decided to break down some of the pros and cons, the hits and misses of programmatic ad buying.

Why Contextually Relevant Real-time Interactions Are No Longer Optional Extras

We all know it’s all about mobile and, whether it’s personalized content on a webpage, a mobile push message, a proximity alert or an optimized email, it is now more and more likely to be received and viewed on a smartphone. Brands need to react to that. Mobile has the power of 24/7 access to the ‘remote control’ of your customer’s life and the ability to enable location-based personalized marketing messages better than any other medium.