According to a Forrester study, 63% of apps are discovered through app store searches. This makes app store searches the most used method for discovering and downloading new apps. That’s why as an app developer, the most critical part of your app marketing strategy and ultimately your app’s success is app store optimization (ASO). Don’t know where to start? We’ll cover the basics.
In case you’ve missed all the buzz, iOS 8 launched today.
In a recent post, we shared the industry’s best practices on app localization so developers can launch in new markets. But certain markets are better than others when it comes to mobile apps. Learn
“Many companies have only focused on iOS and ported over the same app interface and design to Android. When approaching each platform, design for the platform. For Android, excellent design considers how
This post will cover two topics: how to submit your app to the App Store and Google Play, and app store optimization (ASO) strategies. Feel free to scroll to the bottom if
MixRank is a mobile intelligence company that monitors in-app technologies and advertising campaigns to identify industry trends. Using MixRank, we examined data from over 242 million reviews across apps that have incorporated
When notable websites like TechCrunch and Gizmodo billing the App Store as the next Gold Rush, you can’t ignore how lucrative of a market mobile apps have become. It’s hard not to