People’s attention spans are decreasing and so is their trust in advertising. 96% of people believe that the advertising industry does not act with integrity. 69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. What can brands do to overcome this attention deficit and build customer trust?
In this month’s M.I.C. Drop, we dove deep into New Year’s resolutions. We found out what our user’s resolutions are, how much their willing to spend to succeed in these resolutions and how long they expect to last on their journey. Want to know what we found? Download the full report to find out!
Imagine you’re playing your favorite puzzle game. You know you’re close to completing the level, but right now…you’re stuck. You can get a hint for watching a 30 second sponsored video, do you take it? Yes.
Across the Kiip network, mobile users engage 2x more with rewards paired with video than rewards with static images. U.S. adults spend about 5.5 hours of their time per day viewing video. Time is money. So why aren’t we rewarding users for their time spent viewing video with something they value?
In this Snapshot we are showcasing our work with Daily Bracket, an addictive fantasy sports app where users can win real cash prizes. Daily Bracket partnered with Kiip in April 2016 and immediately saw great results in May, with an average engagement rate of 14.6%.
With dozens of popular social media platforms, over two million apps available, and competitors racking up their ad spending — your mobile marketing strategies can get a bit blurry on how your brand could guarantee a high ROI. So, which direction should you take when it comes to engaging with your mobile consumers? The answer lies within every marketers’ ultimate gold mine — your consumers’ behavior.
We’re four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted audiences in time for the biggest shopping season of the year! Kiip recently launched a survey tool to gather relevant mobile consumer data. Check out the responses and see which category you fall under when it comes to your holiday purchases!
At Kiip, we talk a lot about the “achievement moment”.