With dozens of popular social media platforms, over two million apps available, and competitors racking up their ad spending — your mobile marketing strategies can get a bit blurry on how your brand could guarantee a high ROI. So, which direction should you take when it comes to engaging with your mobile consumers? The answer lies within every marketers’ ultimate gold mine — your consumers’ behavior.
We’re four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted audiences in time for the biggest shopping season of the year! Kiip recently launched a survey tool to gather relevant mobile consumer data. Check out the responses and see which category you fall under when it comes to your holiday purchases!