In this Snapshot we are showcasing our work with Daily Bracket, an addictive fantasy sports app where users can win real cash prizes. Daily Bracket partnered with Kiip in April 2016 and immediately saw great results in May, with an average engagement rate of 14.6%.
With dozens of popular social media platforms, over two million apps available, and competitors racking up their ad spending — your mobile marketing strategies can get a bit blurry on how your brand could guarantee a high ROI. So, which direction should you take when it comes to engaging with your mobile consumers? The answer lies within every marketers’ ultimate gold mine — your consumers’ behavior.
Most people don’t realize that Back-to-school season is the second largest retail holiday, but it clocks in at $828B in sales, with parents spending an average of $606 dollars this year. It accounts for 68% of Q3 sales, and so if you’re a brand that caters towards the back-to-school crowd, you should really bring your A-game.
We’re four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted audiences in time for the biggest shopping season of the year! Kiip recently launched a survey tool to gather relevant mobile consumer data. Check out the responses and see which category you fall under when it comes to your holiday purchases!
A common theme at SXSW this year was winning the “micro-moment,” as coined by Google and how marketers need to focus and win in these moments to inspire consumers to try, buy and love their brands and products. I attended several panels that discussed these critical moments from multiple perspectives. This piece brings this new information in sync with my thoughts on the topic going into the conference for a new, evolved POV.
In a recent post, we shared the industry’s best practices on app localization so developers can launch in new markets. But certain markets are better than others when it comes to mobile apps. Learn
“It’s critical to think about analytics as you build the product. You can’t just add it at the end in an integrated way. Analytics let you understand the ways people think and