According to a Forrester study, 63% of apps are discovered through app store searches. This makes app store searches the most used method for discovering and downloading new apps. That’s why as an app developer, the most critical part of your app marketing strategy and ultimately your app’s success is app store optimization (ASO). Don’t know where to start? We’ll cover the basics.
Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A we meet Daniel Todd, CEO and Co-Founder of Influence Mobile. Check out Daniel’s responses below about the lessons he’s learned while developing and monetizing his app.
User testing is an invaluable step in the mobile development process. It can make all the difference in the success of your app. However foolishly, developers often forgo the process seeing it as time-consuming and expensive. That’s not exactly wrong, some companies have spent tens of thousands of dollars and hundreds of employee hours on user testing, but we’re here to tell you there are cheaper and less laborious ways to test your app that can garner insights that are just as useful.
Today, over 68% of U.S. smartphone owners listen to music through their mobile device. It’s no surprise that listening to music remains a popular source of entertainment. Yet in today’s tech world —it’s how we listen to music that’s changing. And one of those ways are through mobile apps. Check out Kiip’s top three music apps that enhances the music listening experience.
While consumers are spending more time shopping on mobile than ever before, its clear that acquisition and retention are a world apart. Installs are important for any app, but retailers need to focus on how many of those users convert into paying customers. Leanplum compiled a few of their key takeaways. Read on to find out what retail apps can do to turn users into repeat customers.
Last week at Gamescom, we announced our brand new developer toolkit, Kiip Neon, with an awesome launch party. Over the past six years, we’ve worked with over 15,000 developers to offer their users premium branded rewards in a way that doesn’t negatively affect their app experience. We’ve taken all of these learnings and used them to create the ultimate tool for developer monetization and it’s pretty awesome. Check out Kiip Neon!
That’s right, we’re headed to Cologne, Germany for GamesCom 2016. While we’re there, we are throwing an epic party to announce our awesome new developer product…Kiip Neon. We’ll have an open bar, an amazing DJ and a good time waiting for you.