Increase Brand Affinity By Leveraging Food Moments

The end of the winter season means trading in hearty soups and hot drinks for fresh fruit and spring salads. Our cultural obsession with food has taken on a life of its own and “food moments” have now become prime opportunities for brands to engage with consumers. When someone uses an app to make their grocery list for the week, plan meals, or seek out new recipes, those are food moments that brands can leverage to foster deeper brand affinity. These moments are powerful because the user is attentive, engaged, and making purchasing decisions. For a brand, this is an opportunity to seamlessly step into a customer’s life and pursue long term loyalty.

Kiip Takes Rewards to Airports Across the U.S., Just in Time for Summer Travel

Imagine you’re sitting in an airport, you have an one hour layover and your flight just got delayed another 45 minutes. You’re hungry and you’re bored— we’ve all been there. What if you could enjoy a meal while passing the time playing iPad games and earning rewards you can redeem right from your seat? Well, we made it so you can.