The end of the winter season means trading in hearty soups and hot drinks for fresh fruit and spring salads. Our cultural obsession with food has taken on a life of its own and “food moments” have now become prime opportunities for brands to engage with consumers. When someone uses an app to make their grocery list for the week, plan meals, or seek out new recipes, those are food moments that brands can leverage to foster deeper brand affinity. These moments are powerful because the user is attentive, engaged, and making purchasing decisions. For a brand, this is an opportunity to seamlessly step into a customer’s life and pursue long term loyalty.