Why Influencer Marketing Is Crushing The Game

Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.


Introducing Kiip Neon: The Ultimate Developer ToolKit

Last week at Gamescom, we announced our brand new developer toolkit, Kiip Neon, with an awesome launch party. Over the past six years, we’ve worked with over 15,000 developers to offer their users premium branded rewards in a way that doesn’t negatively affect their app experience. We’ve taken all of these learnings and used them to create the ultimate tool for developer monetization and it’s pretty awesome. Check out Kiip Neon!


Happy 6th Birthday Kiip!

On this day six years ago, a 19 year-old (Brian Wong) and two friends (Courtney Guertin and Amadeus Demarzi) started on a journey to make mobile advertising better. Today we happily report and celebrate that Kiip has done just that. In fact, we are still doing it. Everyday we strive to continue powering moments that matter—to brands, to developers and most importantly to consumers.


How to Respect the User Experience During Ad Monetization

There are so many things to consider when you’re preparing to monetize your app with ads. The one aspect that is often overlooked, but is arguably the most important, is how the ads are going to affect your user experience. There are a few key things developers should keep in mind in order to respect the user experience during the ad monetization process.