M.I.C. Drop: Second Screen Moments to Own This Awards Season

This Spring will usher in the inspiration to tidy up and a continuation of Awards Season. As top second screen events, Awards Shows offer brands the opportunity to become an extension of the experience by engaging viewers across trending mobile moments during and after the awards. Learn more about maximizing the second screen and making the most of the spring cleaning mindset in this month’s M.I.C. Drop!


Why Influencer Marketing Is Crushing The Game

Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.


Developer Snapshot: Lucktastic [PDF]

Kiip helps developers engage and retain their users while driving a strong incremental revenue stream. We do this by offering relevant, premium branded rewards that users actually want. Users are happy, developers are happy and so are we. Developer Snapshots are a showcase of the amazing developers we work with and a highlight some of the awesome results they’ve achieved through Kiip Neon.


Kiip’s 5 Best Partner Rewards for Surviving the Holidays

Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the pain of the holidays and address these inconveniences, we have 5 partner rewards that allow brands be this season’s “Holiday Hero”.


Monthly M.I.C. Drop [October 2016]

In this month’s M.I.C. Drop, we analyzed trends that indicate an increase in DIY moments as users begin to dive into their fall crafts and recipes and begin preparing for Halloween. We also surveyed our users on their Halloween spending plans and candy preferences. Our November forecast shows that consumers will start shopping earlier than you think this year. How early? Download the full report to find out!


3 Ways Your Brand Can Leverage Consumer Mobile Behavior

With dozens of popular social media platforms, over two million apps available, and competitors racking up their ad spending — your mobile marketing strategies can get a bit blurry on how your brand could guarantee a high ROI. So, which direction should you take when it comes to engaging with your mobile consumers? The answer lies within every marketers’ ultimate gold mine — your consumers’ behavior.