M.I.C. Drop: Mom Moments Grow 74% Year-Over-Year

Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.


M.I.C. Drop: Second Screen Moments to Own This Awards Season

This Spring will usher in the inspiration to tidy up and a continuation of Awards Season. As top second screen events, Awards Shows offer brands the opportunity to become an extension of the experience by engaging viewers across trending mobile moments during and after the awards. Learn more about maximizing the second screen and making the most of the spring cleaning mindset in this month’s M.I.C. Drop!


Monthly M.I.C. Drop [September 2016]

In this month’s M.I.C. Drop, we observed trends that illustrate summer winding down and as we prepare for fall. We see a decrease Travel and Adventure Moments and School Moments as summer travel comes to an end, the back-to-school buzz settles and students ease into their school year routines. We also, not surprisingly saw an increase in Football Moments as football season gets started. We analyzed what time of day we see the most football moments and surveyed users about what they enjoy most about football season. To see the results, download this month’s M.I.C. Drop!