Moms were the hot topic of last month’s M.I.C. Drop. This month, we’re spotlighting dads. As brands are planning for Father’s Day, we looked at users’ gift shopping plans, dads’ gift satisfaction and what dads might actually want for Father’s Day.
Imagine you’re playing your favorite puzzle game. You know you’re close to completing the level, but right now…you’re stuck. You can get a hint for watching a 30 second sponsored video, do you take it? Yes.
Across the Kiip network, mobile users engage 2x more with rewards paired with video than rewards with static images. U.S. adults spend about 5.5 hours of their time per day viewing video. Time is money. So why aren’t we rewarding users for their time spent viewing video with something they value?