Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.
Kiip works with thousands of developers, so it only makes sense for us to interview the masterminds behind the apps we integrate into. In this Q&A we meet Daniel Todd, CEO and Co-Founder of Influence Mobile. Check out Daniel’s responses below about the lessons he’s learned while developing and monetizing his app.
Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the pain of the holidays and address these inconveniences, we have 5 partner rewards that allow brands be this season’s “Holiday Hero”.
More and more consumers are living on and through and with their phones, so mobile usage trends during the holiday season are important. We analyzed the mobile use of users across our network and discovered these six holiday season trends.
With dozens of popular social media platforms, over two million apps available, and competitors racking up their ad spending — your mobile marketing strategies can get a bit blurry on how your brand could guarantee a high ROI. So, which direction should you take when it comes to engaging with your mobile consumers? The answer lies within every marketers’ ultimate gold mine — your consumers’ behavior.
That’s right, we’re headed to Cologne, Germany for GamesCom 2016. While we’re there, we are throwing an epic party to announce our awesome new developer product…Kiip Neon. We’ll have an open bar, an amazing DJ and a good time waiting for you.
When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally).